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All Journal Communautaire: Journal of Community Service KEADABAN: Jurnal Sosial dan Humaniora
Miladiana Miladiana
Universitas Nurul Jadid
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Community Empowerment of Pondok Kelor Village Through Shallot Processing Innovation Muhammad Musfhi El Iq Bali; Nurhayati Nurhayati; Nadifatul Mukarromah Nadifatul Mukarromah; Indah Zahrotul Awliya; St. Nur Halisah; Miladiana Miladiana; Agustina Dewi
Communautaire: Journal of Community Service Vol. 1 No. 1 (2022)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.901 KB)

Abstract

Shallots farming in Pondok Kelor Village, Paiton District,Probolinggo Regency is a potential that has opportunities forfarmers in the future, many farmers in the village plantshallots as a superior crop that gives high expectations fromtheir agricultural business. Based on these assets andpotential, it is necessary to have an innovation from theprocessing of shallot agricultural products to increase theincome of the shallot harvest. The form of service that will becarried out is community empowerment in makingprocessed red onions into ready-to-eat food products,namely Brambang Chips. Brambang chips are processedproducts that are made, namely a chip product made fromshallots. With the development of this processed product,shallot farmers can find out the potential and manage theirassets optimally so that they are able to support theachievement of the economic welfare of the community inthe environment.
ANALISIS STRATEGI MARKETING BRAMBANG CHIPS BERBASIS MEDIA SOSIAL SEBAGAI POTENSI UTAMA MASYARAKAT Muhammad Mushfi El Iq Bali; Nur Hayati; Nadifatul Mukarromah; Indah Zahrotul Awliya'; St. Nur Halisah; Miladiana Miladiana; Agustina Dewi
KEADABAN: Jurnal Sosial dan Humaniora Vol 4, No 1 (2022): Sumber Daya Manusia yang unggul di bidang Sosial dan Humaniora
Publisher : Fakultas Sosial dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/adab.v4i1.4408

Abstract

Shallot farming in Pondok Kelor Village is a potential that has opportunities for farmers in the future. The majority of farmers cultivate their agricultural land by planting shallots as a superior crop which gives high expectations from their agricultural business. However, farmers have not been able to maximize the sale of their agricultural products due to the lack of marketing strategies and the development of innovative shallot processing that has attractiveness and selling value. With the right marketing strategy and innovation of processed shallots, it will contribute additional income to farmers in meeting their daily needs as well as initial capital in starting the post-harvest planting season. Based on these assets and potentials, it is necessary to have innovations and marketing strategies from processing shallot agricultural products to increase onion yields. Processed products made are chips from shallots. Marketing strategy is one way to win a sustainable competitive advantage to produce goods or services. Marketing strategy can be seen as one of the bases used in planning a manufacturer as a whole. Given the breadth of the problems that exist within the company, it is necessary to have a comprehensive plan to serve as a guideline for the company's segments in carrying out their activities.
Co-Authors Agustina Dewi Indah Zahrotul Awliya Indah Zahrotul Awliya' Muhammad Musfhi El Iq Bali Muhammad Mushfi El Iq Bali Nadifatul Mukarromah Nadifatul Mukarromah Nadifatul Mukarromah Nur Hayati Nurhayati Nurhayati St. Nur Halisah