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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Business on Hospitality and Tourism Jurnal Abdi Anjani
Deddy Kurniawan Halim
Politeknik Internasional Bali
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Event Organization Analysis in Increasing “Westin” Brand Awareness Putu Mega Sriantari; Deddy Kurniawan Halim; Nelsye Lumanauw
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.797 KB) | DOI: 10.22334/jbhost.v8i2.400

Abstract

There are hotel developments in Bali and many new hotels, one of which is The Westin Resort & Spa Ubud Bali (TWRSUB). Organizing online events has the potential to increase brand awareness as offline events cannot be held during a pandemic. This study aims to analyze the event organization in increasing “Westin” brand awareness. The method used is quantitative by analyzing the effect (simple linear regression). Data collection is done by distributing online questionnaires to all invited guests who have attended the event at TWRSUB. Based on the results of the study, it was concluded that: a) there was a significant effect of organizing offline events at TWRSUB on visitor brand awareness, and the coefficient of determination was 0.333, which means that 33.3% of brand awareness was influenced by offline events. b) the significant effect of organizing online events at TWRSUB on visitors' brand awareness, and the coefficient of determination is 0.191, which means that 19.1% of brand awareness is influenced by online events. c) There is a difference in the effect of organizing offline events and organizing online events at The Westin Resort and SPA Ubud on the Brand awareness of visitors. Based on the research findings, the researcher suggests that the management of TWRSUB should more often hold events both offline and online in order to increase the number of visits and brand awareness to TWRSUB. 
Analysis Marketing Strategy Of Phenom Event Indonesia During The Covid-19 Pandemic Deddy Kurniawan Halim; Dinar Sukma Pramesti; Heidy Ratnasari
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.163

Abstract

The MICE industry is one of the tourism industries affected by covid-19 pandemic. Phenom Event Indonesia (PEI) is one of the EOs engaged in the field of MICE organizing services which have also been affected by the co-19 pandemic. It's just that, they have implemented the right marketing strategy so that the impact of the pandemic does not make PEI go out of business. This study aims to analyze the marketing strategy used by PEI to maintain its company during a pandemic. The research method uses qualitative research methods. Data obtained through interviews, literature studies and internet studies. The theory used is marketing theory which consists of product, price, place, and promotion. The results of the study reveal that the marketing strategy used by PEI to survive in the midst of the covid-19 pandemic, namely by: 1) Products, namely by offering new virtual hybrid studio products and equipping themselves with CHSE certificates, 2) The pricing strategy used by PEI is to adjust the scale events and budgets provided from clients with a negotiation process, 3) Location Strategy by utilizing PEI's strategic offices to become restaurants, bars and pubs that can be used for small-scale event venues, 4) Judging from PEI's promotion using digital marketing with a YouTube account and sales calls to all repeater clients as well as changing the target market and always providing feedback in the form of souvenirs or gifts to clients. It is hoped that the results of the research can be used as reference material for EO's marketing strategy when facing pandemics in the future.
Edukasi Kepada Masyarakat Umum Tentang Kesehatan Lingkungan Berkelanjutan di Jimbafest Anak Agung Nyoman Sri Wahyuni; Marmaiyatno; Deddy Kurniawan Halim; Putu Agung Prianta; Ganang Adityo Prakoso
Jurnal Abdi Anjani Vol 1 No 2 (2023): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

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Abstract

 Pariwisata merupakan suatu industri yang berdampak besar. Dampak tersebut tentu saja bisa positif maupun negatif. Agar hasil pariwisata dapat bermanfaat, terutama bagi masyarakat pendukungnya, tentu saja harus disertai dengan pemahaman mengenai keberlanjutan dan kesehatan lingkungan. Tujuan diadakan kegiatan Pengabdian kepada Masyarakat ini adalah untuk memberikan edukasi kepada masyarakat umum yang menghadiri Jimbafest 2023 tentang kesehatan lingkungan berkelanjutan. Metode yang digunakan dalam kegiatan ini adalah workshop. Dalam pengabdia ini team pengabdian selaku narasumber menyampaikan bagaiamana memelihara lingkungan yang berkelanjutan dengan cara pemanfaatan sampah makanan sebagai kompos dan sampah palstik bisa dimanfaatkan sebagai kerajinan yang dapat bernilai ekonomis. Kegiatan pengabdian pada masyarakat di Jimbaran Hub berjalan dengan lancar berkat Kerjasama antara Politeknik Internasional Bali dengan Yayasan Jimbaran Hijau dalam acara Jimbafest 2023.
Co-Authors Dinar Sukma Pramesti Ganang Adityo Prakoso Heidy Ratnasari Lumanauw, Nelsye Marmaiyatno Putu Agung Prianta Putu Mega Sriantari Wahyuni, Anak Agung Nyoman Sri