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All Journal Jurnal Mahasiswa Entrepreneurship
Muhammad Naely Azhad
Universitas Muhammadiyah Jember
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PENGARUH PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN SALON SHERYL Feren Ebrik Trianto; Muhammad Naely Azhad; Haris Hermawan
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.868 KB) | DOI: 10.36841/jme.v1i7.2332

Abstract

This research is motivated by an increase and a decrease, Salon Sheryl experienced a decline in 2020 - 2021 due to a pandemic. in this study that Salon Sheril is in the midst of an increasingly fierce competition phenomenon. Theepurposeeoffwritinggthissthesississtoo determine consumer satisfaction and marketing strategy by forming loyal customers to increase the wider market through promotion, price and service quality. This type of research is quantitative is a type of research that uses measurements and numbers. Theepopulationnin thissstudyyareepeopleewhoouse the services of Salon Sheryl. Theesampleeused was 70 people with purposive sampling technique, the analysis tool useddmultipleelinearrregression. The resultssshoweddthattpromotionnanddprice had aasignificantteffect on consumer satisfaction while service quality had no significant effect on customer satisfaction.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, TRANSAKSIONAL DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DINAS PERTANIAN KABUPATEN BONDOWOSO Moch Lutfi; Muhammad Naely Azhad; Nur Saidah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 1 (2023): JANUARI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.311 KB) | DOI: 10.36841/jme.v2i1.2650

Abstract

This study aims to examine and analyze the influence of transformational, transactional and work discipline leadership styles on the performance of Bondowoso Agricultural Service employees. This type of research. causality research, namely research that explains the relationship that influences each other between the independent variable and the dependent variable. The population in this study were Bondowoso Agriculture Office employees, the sample used was 100 respondents. The analysis tool uses multiple linear analysis. The results of the study prove that transformational, transactional and work discipline leadership styles have a significant effect on the performance of Bondowoso Agricultural Service employees.
PENGARUH KEMUDAHAN, KEMANFAATAN, DAN RISIKO TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING (Studi Kasus Pada Bank Syariah Indonesia Cabang Jember) Silvania Putri Halim; Muhammad Naely Azhad; Ira Puspitadewi S
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): NOPEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.287 KB) | DOI: 10.36841/jme.v1i10.2252

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh dari kemudahan, kemanfaatan, dan risiko terhadap minat nasabah dalam menggunakan mobile banking Bank Syariah Indonesia (BSI) Cabang Jember. Mobile banking adalah tindakan melakukan transaksi keuangan online dengan bantuan perangkat telekomunikasi mobile seperti ponsel atau tablet. Melalui ponsel, pengguna perbankan dapat mengakses layanan keuangan dan nonkeuangan seperti manajemen rekening, informasi saldo, pemindahan, pembayaran tagihan, perubahan PIN dan permintaan buku. Jenis penelitian ini penelitian kausalitas. Populasi dalam penelitian ini yaitu nasabah Bank Syariah Indonesia (BSI). Sampel yang digunakan sebanyak 130 responden. Alat analisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa kemudahan tidak berpengaruh signifikan sedangkan kemanfaatan dan risiko berpengaruh signifikan secara parsial terhadap minat nasabah dalam menggunakan mobile banking Bank Syariah Indonesia (BSI) Cabang Jember.
Co-Authors Feren Ebrik Trianto Haris Hermawan Ira Puspitadewi S Moch Lutfi Nur Saidah Silvania Putri Halim