Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Entrepreneur
Mohammad Alaikal Firdaus
Universitas Abdurachman Saleh Situbondo
Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH LOKASI DAN KUALITAS MAKANAN TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA WARUNG TANJUNG DI SITUBONDO Mohammad Alaikal Firdaus; Ediyanto Ediyanto; Lusiana Tulhusnah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): SEPTEMBER
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.896 KB) | DOI: 10.36841/jme.v1i8.2201

Abstract

This study aims to determine the effect of location and food quality on consumer loyalty with consumer satisfaction as an intervening variable at Warung Tanjung in Situbondo. This type of research is quantitative. The population of this study were visitors to Warung Tanjung in Situbondo. The sampling technique was determined by probability sampling with simple random sampling of 95 respondents. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square (PLS) Equation Model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that the location has a significant positive effect on consumer satisfaction. Food Quality has a significant positive effect on Consumer Satisfaction. Location has a positive but not significant effect on Consumer Loyalty. Food Quality has a positive but not significant effect on Consumer Loyalty. Location has a significant positive effect on Consumer Loyalty through Consumer Satisfaction. Food Quality has a significant positive effect on Consumer Loyalty through Consumer Satisfaction.
Co-Authors Ediyanto Ediyanto Lusiana Tulhusnah