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All Journal EKSYA: Jurnal Ekonomi Syariah Journal of Student Research Transformasi: Journal of Economics and Business Management Jurnal Sains Student Research
Firman Syah Noor
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pengaruh Ekuitas Merek Dan Label Halal Terhadap Keputusan Pembelian Produk Wardah Di Kabupaten Muaro Jambi Tri Nabila Putri Andari; Putri Apria Ningsih; Firman Syah Noor
Transformasi: Journal of Economics and Business Management Vol. 2 No. 2 (2023): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i2.738

Abstract

At this time, the development of various kinds of cosmetic brands is increasing and very diverse from time to time and products circulating are increasing rapidly, causing market competition. Everyone has their own choice in making a purchase decision. Brand equity and halal labels are one of the factors influencing purchasing decisions. This study aims to determine and analyze the effect of brand equity and halal labels on purchasing decisions for wardah products in the people of Muaro Jambi Regency, especially consumers at the 6666 beauty cosmetic shop. The number of samples in this study were 88 people using a non-probability sampling technique, namely purposive sampling. Data collection through questionnaires, observations, interviews as well as documentation. The results of the study show that brand equity has a positive and significant effect on purchasing decisions for wardah products. The halal label shows that there is a negative and insignificant effect on the decision to purchase wardah products. Brand equity and halal labels together have a significant effect on purchasing decisions for wardah products. This illustrates that the value of Adjusted R2 Square is 0.165, that the contribution of the independent variables and the dependent variable is 16.5% and 83.5% is influenced by other factors that are not part of this study.
ANALISIS MINAT MASYARAKAT DESA PURWOSARI KABUPATEN BUNGO MENGGUNAKAN JASA PERBANKAN SYARIAH Sissah; Firman Syah Noor; Jumi Sari
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 2 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i2.1367

Abstract

This research is about how the interest of the Purwosari village community in using Islamic banking in the midst of a community with a population of 6.206 souls where 85 percent are predominantly Muslim, and it is known that before further research the authors observed that the total number of transactions was 5-10 per day. So that the writer is also interested in conducting research on the interest in saving in the Purwosari village community where the majority of the people are Muslims, and the number of Bank Syarriah customers is still relatively small. Moreover, in that area there are Conventional Banks that have been established for a long time compared to Islamic Banks. The research method used is descriptive qualitative method, and the sample for this research is the entire population using purposive sampling, namely as many as 20 people. The results show that: 1) There is a lack of interest in the people of Purwosari Village, Pelepat Ilir District, in using Sharia Banking services. Because there are still many people in Purwosari Village who still make transactions at conventional banks. 2) What makes the lack of knowledge of the Purwosari village community using Islamic banking services. 3) There are several factors that influence the lack of interest of the people of Purwosari Village in using Islamic Banking services, namely internal factors, social motive factors, emotional factors, location factors, and promotion factors
ANALISIS PELUANG USAHA SARANG BURUNG WALET DI TINJAU DARI MAQASHID SYARIAH (Studi Desa Sungai Sayang Kec. Sadu Kab. Tanjung Jabung Timur) Eja Armaz Hardi; Firman Syah Noor
Journal of Student Research Vol 1 No 5 (2023): September: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.1682

Abstract

Penelitian ini bertujuan untuk mengetahui peluang usaha sarang burung walet di Desa Sungai Sayang, Kecamatan Sadu, Kabupaten Tanjung Jabung Timur dan untuk mengetahui tinjauan maqashid syariah terhadap usaha sarang burung walet di Desa Sungai Sayang, Kecamatan Sadu, Kabupaten Tanjung Jabung Timur. Penulis dalam penelitian ini menggunakan pendekatan kualitatif. Dan sumber data yang digunakan yaitu sumber data primer dan sumber data sekunder. Sedangkan Teknik pengumpulan data yang digunakan adalah observasi, wawancara dan dokumentasi. Hasil penelitian yang telah dilakukan menunjukkan bahwa peluang usaha sarang burung walet di Desa Sungai Sayang menghasilkan peluang usaha yang sangat baik karena Desa ini merupakan salah satu tempat habitat dari burung walet sehingga para pengusaha walet mampu mengoptimalkan peluang usaha yang ada untuk mengembangbiakkan dalam meningkatkan populasi sarang burung walet dan menjadikan usaha ini sebagai sumber untuk menambah penghasilan demi menopang kehidupan rumah tangga dalam meningkatkan pendapatan dan kesejahteraan masyarakat di Desa Sungai Sayang. Dalam menyelaraskan peluang usaha sarang burung walet dengan prinsip-prinsip maqashid syariah, tentunya para pengusaha sarang burung walet yang ada di Desa Sungai Sayang telah sepenuhnya menerapkan lima unsur yang ada pada konsep maqashid syariah. Kemudian hasil dari usaha sarang burung walet ini membawa kemaslahatan bagi para pengusaha walet yang ada di Desa Sungai Sayang.
Pengaruh Kepercayaan, Gaya Hidup Dan Pengaruh Sosial Terhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN STS Jambi Nur Izzati Maharani; Arsa; Firman Syah Noor
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.120

Abstract

This thesis is entitled The Effect of Trust, Lifestyle and Social Influence on Interest in Using Shopee Paylater in Students of the Faculty of Economics and Islamic Business UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of trust, lifestyle and social influence simultaneously and partially on interest in using spaylater in students of the faculty of economics and Islamic business. The method used in this research is descriptive quantitative, where in collecting data researchers use observation, interviews, questionnaires and documentation methods. The number of samples in this study were 96 students. The results showed that trust, lifestyle and social influence had a positive and significant effect on interest in using shopee paylater. Based on data analysis in this study, these variables are valid and reliable. In testing classical assumptions with normal distribution, heteroscedasticity and multicollinearity do not occur. The magnitude of the adjusted R Square value is equal to 77.3%. This means that the variables of trust (X1), lifestyle (X2) and social influence (X3) affect the interest in using shopee paylater by 77.3% while the remaining 22.7% is influenced by other variables outside this regression model.
PENGARUH PROFITABILITAS DAN ISLAMIC SOSIAL REPORTING TERHADAP PENGHINDARAN PAJAK PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI INDEK SAHAM SYARIAH INDONESIA TAHUN 2018 2021 Yoga Pangestu; Maulana Yusuf; Firman Syah Noor
Journal of Student Research Vol 1 No 6 (2023): November: Journal of Student Research
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i5.2240

Abstract

This research is entitled Factors Influencing Public Interest in Performing Umrah Worship During the Covid-19 Pandemic (Case Study of Hajj and Umrah Travel at PT. Ameera Mecca, Batang Hari Regency). The aims of this study are: 1) To find out the factors that influence the community's interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. 2) To determine the influence of these factors partially and simultaneously on public interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. 3) To find out what factors have the most dominant influence on people's interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. The research method used by researchers is a quantitative approach. The results of this study are: 1) From the results of the regression test it was found that partially the product had a significant effect on public interest in performing Umrah during the Covid 19 period at Ameera Tour and Travel Batanghari. 2) From the results of the regression test it was found that partially the service had a significant effect on community interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 3) From the results of the regression test it was found that partially Promotion had no significant effect on Community Interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 4) From the results of the regression test it was found that partially the price did not have a significant effect on public interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 5) Simultaneously, Products, Services, Promotions and Prices have a significant effect on Community Interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari.
Co-Authors Arsa Eja Armaz Hardi Jumi Sari Maulana Yusuf Nur Izzati Maharani Putri Apria Ningsih Sissah Tri Nabila Putri Andari Yoga Pangestu