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All Journal Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmiah Research and Development Student Jurnal Sains Student Research
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Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
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Analysis of the Factors Influencing Consumer Purchase Interest in Printing and Screen Printing Businesses at Sepakatea Advertising Broni Jambi City Anita Nur Hijannah; Arsa; Sri rahma
Formosa Journal of Applied Sciences Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i6.4700

Abstract

Price, Product Quality and Service Quality are several factors that influence consumer buying interest. Quality products and services at affordable prices will attract consumers to buy. The purpose of this study was to determine the effect of price, product quality and service quality on consumer buying interest at Sepakatea Adertising Broni, Jambi City. The method used is a quantitative research method. The number of samples in this study were 81 people. Multiple Regression Analysis is used as a data analysis technique. The results showed that the Price Variable had a positive but not significant effect on consumer buying interest, the Product Quality Variable had a positive and significant effect on Consumer Buying Interests and the Service Quality Variable had no significant effect on purchasing decisions. Based on data analysis in this study, these variables are valid and reliable.
Pengaruh Kepercayaan, Gaya Hidup Dan Pengaruh Sosial Terhadap Minat Penggunaan Shopee Paylater Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN STS Jambi Nur Izzati Maharani; Arsa; Firman Syah Noor
JOURNAL SAINS STUDENT RESEARCH Vol. 1 No. 2 (2023): Desember: Jurnal Sains Student Research
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v1i2.120

Abstract

This thesis is entitled The Effect of Trust, Lifestyle and Social Influence on Interest in Using Shopee Paylater in Students of the Faculty of Economics and Islamic Business UIN Sulthan Thaha Saifuddin Jambi. This study aims to determine the effect of trust, lifestyle and social influence simultaneously and partially on interest in using spaylater in students of the faculty of economics and Islamic business. The method used in this research is descriptive quantitative, where in collecting data researchers use observation, interviews, questionnaires and documentation methods. The number of samples in this study were 96 students. The results showed that trust, lifestyle and social influence had a positive and significant effect on interest in using shopee paylater. Based on data analysis in this study, these variables are valid and reliable. In testing classical assumptions with normal distribution, heteroscedasticity and multicollinearity do not occur. The magnitude of the adjusted R Square value is equal to 77.3%. This means that the variables of trust (X1), lifestyle (X2) and social influence (X3) affect the interest in using shopee paylater by 77.3% while the remaining 22.7% is influenced by other variables outside this regression model.
Potensi dan Kontribusi UMKM Dalam Pengembangan Ekonomi Masyarakat Di Kelurahan Mudunglaut Kecamatan Pelayangan Kota Jambi Siti Helmiati; Arsa; Hareastoma
JURNAL ILMIAH RESEARCH AND DEVELOPMENT STUDENT Vol. 1 No. 1 (2023): Juni
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jis.v1i1.402

Abstract

The economic development of an area can have a positive impact within a certain period of time, in which a certain area that Micro, Small and Medium Enterprises (MSMEs) will affect the people's economy. Indonesia, which is a developing country, is not immune from problems that are commonly encountered in general, namely regarding how to manage the large number of human resources, the majority of whom are untrained and work productivity is still low. In Micro, Small and Medium Enterprises (UMKM) in Mudunglaut Village, Serpong District, it is a form of resource that has potential that needs to be developed optimally, which still has limited access for Micro, Small and Medium Enterprises (MSMEs) to productive resources, and is still weak. government facilitation in the introduction of MSME products in the form of promotions, provision of market space and information technology. The purpose of this study is to determine the potential and contribution of SMEs in the development of the community's economy from an Islamic economic perspective. This type of research uses qualitative methods, by observing, interviewing and documenting. Based on the results of this study, it was concluded that MSMEs in Mudunglaut Village have the potential to continue to grow, provided by the local government through the MSME business training program, so that businesses can be managed and developed properly. In the process of business activities carried out by MSME business actors it leads to the principles of Islamic provisions based on honesty in raw materials and the quality of products marketed
Co-Authors Anita Nur Hijannah Firman Syah Noor Hareastoma Nur Izzati Maharani Siti Helmiati Sri Rahma