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All Journal DeKaVe Journal of Social and Policy Issues SWARNA Journal of Aesthetics, Design, and Art Management
Haris Satria
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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RANCANGAN CITY BRANDING KOTA PADANG PENTINGNYA SEBUAH BRANDING DALAM PERKEMBANGAN KOTA Haris Satria
DeKaVe Vol 3, No 5 (2013): DeKaVe Vol. 03 No. 05 2013 Januari - Juni 2013
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (11677.579 KB) | DOI: 10.24821/dkv.v3i5.877

Abstract

The final work is titled Draft City Branding Padang city. The introduction has not been packagedproperly. It creates an image that is less attractive for tourists, when in fact the City The potential thatought to be proud of by the people. This design uses the theory of city branding, communication theory,design theory and the theory of color. Therefore, in the design of this time are highlighted in The laterthrough verbal and visual messages, tagline and media applications that are effective and efficient.As for media design is the logo along with the explanation. Design a billboard mediaapplications, facebook account, t-shirts, mugs, keychains, signed area, posters, pins, post card, sticker,calendar and jlaxchange. All the media is part of the process of city branding Padang city.Keywords: Concept, City Branding, Padang.
WORKSHOP BRANDING & MARKETING STRATEGY DALAM RANGKA PENINGKATAN KAPASITAS PEMUDA DI SUMATERA BARAT Haris Satria; Dwi Mutia Sari; Budiwirman Budiwirman
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 5 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i5.491

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk mempersiapkan kader pemuda kreatif yang unggul dan berdaya saing baik di tingkat nasional maupun internasional. Adapun materi workshop yang disajikan yaitu Branding & Marketing Strategy. Metode pelaksanaan dengan menggunakan pendekatan SCL (Student Centered Learning) tatap muka/ luring di pondok pemuda lubuk selasih kab. solok provinsi Sumatera Barat selama dua pekan dengan durasi 2 x 60 menit per angkatan. Pelaksanaan workshop menghasilkan new knowledge dan new experience bagi peserta dalam pengembangan bisnis berbasis inovasi pada sub sektor kuliner dan sub sektor kriya dengan memahami strategi branding dan marketing. Workshop branding & marketing strategy telah dilaksanakan pada tanggal 8 dan 15 februari 2023 serta mendapatkan respon yang baik dari peserta. Sinergi dan kolaborasi dalam peningkatan kapasitas pemuda di Sumatera Barat.
Pengelolaan Kota Kreatif Berbasis Lingkungan Berkelanjutan di Kota Padang Melalui Analisis PLS-SEM dengan STATA Haris Satria; Eri Barlian; Heldi
Journal of Social and Policy Issues Volume 3, No 2 (2023): April - June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v3i2.158

Abstract

This study aims to analyze the creative city management system and the factors that influence the development of creative cities. This study uses mixed methods to develop, produce, and test product validity at the top level of management. This research involved 52 respondents consisting of academics, businessmen, government officials, media, and aggregators as multistakeholder representatives (Hexa-Helix) in Padang. Measurement analysis study using PLS-SEM with STATA. The results of the study show that Padang has the potential to develop through optimizing a sustainable, environmentally-based, creative city management system. The goodness of fit test shows a R-squared of 0.972, and it can be said that the model is very good because it fulfills the good fit model indicator with a value close to 1 based on the SEM parameters. The conclusion is that creative cities are influenced by human resources in multi-stakeholder synergy and human resources (HR) formed with the hexa helix can influence the development of creative cities.
ANALYSIS OF THE VISIT BEAUTIFUL WEST SUMATRA 2023 LOGO WORK THROUGH VISUAL SEMIOTICS APPROACH Aryoni Ananta; Haris Satria
Journal of Aesthetics, Design, and Art Management Vol. 3 No. 1 (2023): Journal of Aesthetics, Design, and Art Management
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v3i1.323

Abstract

Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach. Research methods: This study is qualitative using descriptive methods. Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation. Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.
PENGEMBANGAN KAPASITAS KEPEMUDAAN DI SUMATERA BARAT MELALUI WORKSHOP BRANDING DAN DIGITAL MARKETING Haris Satria; Dwi Mutia Sari; Budiwirman Budiwirman; Eko Purnomo
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 11 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i11.992

Abstract

Program Kemitraan Masyarakat (PKM) ini bertujuan untuk mengembangkan kapasitas kepemudaan di Sumatera Barat melalui workshop branding dan digital marketing. Adapun mitra dalam pelaksanaan workshop yaitu DPD KNPI Sumatera Barat. Metode workshop menggunakan pendekatan student centered learning (SCL), dilaksanakan secara offline/ tatap muka dan dibagi menjadi dua sesi yang menghadirkan praktisi branding dan digital marketing. Luaran workshop yaitu menghasilkan new knowledge dan new strategy dalam pengembangan bisnis berkelanjutan untuk anak muda. Implementasi branding dan digital marketing dapat dilaksanakan dengan sinergi dan kolaborasi yang dilaksanakan secara masif.
Co-Authors Aryoni Ananta Budiwirman, Budiwirman Dwi Mutia Sari Eko Purnomo Eri Barlian Heldi