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All Journal SEIKO : Journal of Management & Business Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Business Analytics (IJBA) Jurnal Masyarakat Mengabdi Nusantara Jurnal bintang manajemen Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Rizky Dermawan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kepuasan dan Kepercayaan Terhadap Loyalitas Pelanggan Gocar Di Kota Surabaya Aulia Afra Destrina; Rizky Dermawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.2130

Abstract

Pada penelitian ini mengartikan bahwa bagaimana pengaruh kepuasan dan kepercayaan  terhadap loyalitas pelanggan pengguna gocar pada mahasiswa FEB UPNV Jatim. Metode  penelitian ini secara kuantitatif dengan mengambil sampel berjumlah 89 responden dan penyebaran kuesioner ini menggunakan Google Form, sedangkan  sampel pada penelitian ini menggunakan teknik purposive sampling. Sampel terdiri atas responden mahasiswa angkatan 2019 yang aktif pada fakultas ekonomi dan bisnis yang menggunakan layanan gocar. Teknik analisis pada penelitian ini menggunakan PLS dengan uji validitas, uji realibilitas dan uji hipotesis. Berdasarkan hasil penelitian ini bahwa variabel kepuasan dan kepercayan dikatakan berpengaruh dan signifkan terhadap loyalotas pelanggan. 
Pengaruh Store Atmosphere dan Kelengkapan Produk terhadap Keputusan Pembelian Pada Toko Nasional Kitchen di Kota Kupang Cherryl Tasya Puspita Sari; Rizky Dermawan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.2133

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh suasana toko (store atmosphere) dan kelengkapan produk terhadap keputusan pembelian dengan menggunakan objek penelitian pada toko Nasional Kitchen di kota Kupang. Penelitian ini menggunakan pendekatan kuantitatif. Populasi yang digunakan adalah konsumen yang pernah melakukan pembelian di toko Nasional Kitchen. Metode pengambilan sampel yang digunakan adalah teknik accidental sampling dengan sampel sebanyak 108 responden. Seluruh pengujian data menggunakan PLS. Berdasarkan hasil penelitian dapat diketahui bahwa store atmosphere dan kelengkapan produk berpengaruh positif terhadap keputusan pembelian pada toko Nasional Kitchen di kota Kupang. Hasil penelitian sesuai dengan penelitian yang dilakukan oleh Yuliani dkk., (2021) menunjukkan store atmosphere berpengaruh positif terhadap keputusan pembelian dan penelitian yang dilakukan oleh Masibnuk dkk., (2019) menunjukkan variabel kelengkapan berpengaruh positif terhadap keputusan pembelian.
Pendampingan Pengembangan Kemasan Untuk Membangun Identitas Produk Bagi UMKM Di Kelurahan Turi, Kota Blitar Rizky Riza Ismail; Rizky Dermawan
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 2 (2023): Juni : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i2.158

Abstract

The problem that is often faced by MSMEs is usually the lack of building an identity from the product being sold. The problem of MSMEs in Turi Village, Blitar City also has the problem of a lack of building product identity. Many MSMEs still use packaging that looks old school, less attractive, and seems monotonous. The purpose of this activity is to provide an understanding of the importance of building an identity and product image so that it can be easily recognized by the public and able to compete with other competitors. The methods used in this community service activity are surveys, interviews, discussions, and applications. The results obtained from this community service activity are packaging development assistance starting from, packaging labels, more attractive product packaging. Provide an understanding of the importance of building a brand identity, so that in the future these MSMEs can compete with other competitors who sell similar products. Because having a good brand identity will increase Brand Awareness for that brand.
Sosialisasi Dan Pendampingan UMKM Desa Bareng Kecamatan Bareng Kabupaten Jombang Dalam Pembuatan NIB Dengan Brand Equity Melalui Logo Dan Arah Panah Ellisa Adelia; Rizky Dermawan
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1817

Abstract

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.
PERAN PEMASARAN DIGITAL DALAM MEMASARKAN PRODUK UMKM TELUR ASIN RAHAYU WILUJENG DI DESA NGLEBAK If’idatur Rosyidah; Rizky Dermawan
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Mei : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.246

Abstract

KKN-T Kewirausahaan adalah kegiatan pengabdian masyarakat yang dibentuk oleh Universitas Pembangunan Nasional "Veteran" Jawa Timur untuk menerapkan pengetahuan tentang berbagai topik yang berkaitan dengan kewirausahaan di masyarakat dalam perkuliahan. Kegiatan pengabdian masyarakat ini berlangsung selama tiga bulan dan dilakukan di Desa Nglebak, Kecamatan Bareng, Kabupaten Jombang. Dalam kegiatan ini, Tim KKN-T 06 menggandeng salah satu UMKM yaitu UMKM Telur Asin Rahayu Wilueng. Tim KKN-T 06 mengidentifikasi adanya kendala pemasaran pada UMKM Telur Asin Rahayu Wilueng. Dengan adanya kendala tersebut, Tim KKN-T 06 memberikan solusi agar UMKM Telur Asin Rahayu Wilueng dapat memperluas jangkauan pemasarannya. Metode pelaksanaan yang digunakan pada program ini terdiri dari beberapa tahapan pelaksanaan yaitu survei, observasi dan FGD (Focus Group Discussion). Ketiga tahapan tersebut dilakukan dengan mengumpulkan informasi melalui wawancara dengan pelaku usaha. Setelah berdiskusi dengan pelaku usaha, Tim KKN-T 06 memberikan pengarahan dan pembuatan digital marketing untuk mengatasi kendala dalam bisnis telur asin. Solusi yang diberikan adalah mengganti kemasan produk dengan kemasan mika yang diberi stiker logo dan memberi pengetahuan serta pelatihan pemasaran digital. Dengan demikian, solusi yang diberikan oleh tim KKN-T 06 ini diharapkan dapat memperluas pemasaran Usaha Telur Asin Rahayu Wilujeng.
The Effect of Customer Experience, Word of Mouth, and Price Perception on Repurchase Intention of Special Fare Train Tickets Salma Dea Nabilla; Rizky Dermawan; Reiga Ritomiea Ariescy
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5390

Abstract

PT. KAI (Persero) is a State-Owned Enterprise (BUMN) engaged in transportation services for transporting passengers, goods, and containers. In 2019 PT. KAI (Persero) seeks to increase the number of passengers by applying for special-fare train tickets. This study aims to determine the effect of customer experience, word of mouth, and price perception on the intention to repurchase special-fare train tickets. The population in the study were customers of special fare train tickets. The sampling technique uses a non-probability sampling method with convenience sampling techniques for as many as 112 respondents. The analysis technique used in this study is (PLS) with a validity, reality, and hypothesis test. The results of this study state that customer experience and word of mouth contribute to customer repurchase intention, while price perception does not contribute to customer repurchase intention.
The Influence of Hedonic Shopping Value and Fashion Involvement on Impulse Buying at Tunjungan Plaza Mall, Surabaya City Muhammad Nashir Hasan; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5646

Abstract

The purpose of this research is to find out how hedonic shopping value and fashion involvement influence impulse buying at the Tunjungan Plaza mall, Surabaya City. This research method is quantitative by taking a sample of 100 respondents which is determined based on the sampling technique based on guidelines according to Ghozali. The population in this study were visitors to the Tunjungan Plaza Surabaya mall. While the sample in this study was taken using convenience sampling. The sample consists of respondents who have made impulse purchases at the Tunjungan Plaza mall, Surabaya City. The data used in this study are primary data and secondary data. The analysis technique used in this research is (PLS) with validity test, reliability test and hypothesis test. The results of this study prove that: (1) Hedonic Shopping Value has a positive and significant effect on Impulse Buying. (2) Fashion Involvement has a positive and significant effect on Impulse Buying.
The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust Dean Farrell Rayhan; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5653

Abstract

This research aims to explore the impact of celebrity endorser and electronic word of mouth (e-WOM) on consumer trust levels towards the Shopee brand in Surabaya city. The research method used is quantitative, involving 80 respondents selected through nonprobability sampling technique using purposive sampling method. The respondents consist of active users of Shopee marketplace aged between 15 and 40 years old. Data collection in this research involves both primary and secondary data. The analysis technique used is Partial Least Squares (PLS) with validity, reliability, and hypothesis testing. The results of the research indicate that: (1) the use of celebrity endorser has a positive and significant impact on brand trust, and (2) electronic word of mouth (e-WOM) has a positive and significant impact on brand trust.
The Effect of Customer Engagement and Social Media Marketing on Brand Loyalty on Shopee Application User Setyo Febri Laksmana Putra; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5719

Abstract

Competition between marketplaces is competing to provide the best platform for online shopping. Therefore, companies need to pay attention to variable such as consumer engagement and social media marketing which attract users and influence customer loyalty so that they continue to be loyal to use their platform. his study aims to investigate the influence of consumer engagement and social media marketing on brand loyalty among Shopee app users in Surabaya. This research was conducted using a quantitative approach and involved 96 respondents as the sample. The sample was selected using purposive sampling method with snowball sampling approach. The data used consisted of primary data and secondary data. The analysis method applied is component-based structural equation modeling (SEM), using the partial least square (PLS) analysis tool with validity test, reliability test and hypothesis testing.The results of this study prove that: (1) Customer Engagement has a positive and significant effect on Brand Loyalty. (2) Social Media Marketing has a positive and significant effect on Brand Loyalty.
The Influence of Social Media Marketing and Perceived Quality on KFC Brand Equity (Consumer Study KFC Mulyosari Surabaya) Aida Kurnia Sari; Rizky Dermawan
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5731

Abstract

This study aimed to determine the influence of social media marketing and perceived quality on KFC brand equity. This study makes use of quantitative research techniques and the KFC Mulyosari Surabaya customer population. Using a purposive sampling technique and non-probability sampling, a sample of 130 respondents was chosen. The sample consists of respondents who often visit and buy KFC at KFC Mulyosari Surabaya outlets at least once a month, actively follow KFC Instagram social media, and are over 17 years old. Primary as well as secondary data were used in this study. Partial least square (PLS) analysis was employed in this study along with validity, reliability, and hypothesis testing tests. The conclusions of this study prove that social media marketing and perceived quality have a positive and significant influence on brand equity.
Co-Authors Achniatuzzahra Banis Aida Kurnia Sari Aulia Afra Destrina Cherryl Tasya Puspita Sari Dean Farrell Rayhan Ellisa Adelia If’idatur Rosyidah Mohammad Kahfi Zulfansyah Muhammad Nashir Hasan Muhammad Yogi Zifari Mansur Reiga Ritomiea Ariescy Rizky Riza Ismail Salma Dea Nabilla Setyo Febri Laksmana Putra Tomy Hermawan