Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Journal of Entrepreneur and Business
Muhammad Jumadirrohman Jumadirrohman
Universitas Respati Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Venom Audio Customer Loyalty Analysis (Study of Product Quality in the Creative Audio Custom Karawang Team in 2019) Muhammad Jumadirrohman Jumadirrohman; Tri Suratmi; Desmiwati Desmiwati
Journal of Entrepreneur and Business Vol. 1 No. 2 (2023): Jurnal of Entrepreneur and Business
Publisher : LPPM Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.005 KB) | DOI: 10.52643/joeb.v2i1.10

Abstract

PT. Bahagia Audiotama, which owns the Venom audio brand, which was founded in 1998. Venom audio is a car audio brand that has been around for a long time among car audio lovers. Since its inception, it was launched which aims to improve the quality of car audio by presenting a variety of products designed to follow the needs of product users. The purpose of this study was to determine the loyalty of Venom audio product users to the Karawang Creative Audio Custom Team. The sample in this study is 30 people who are an affordable population that can be collected by researchers. Data collection techniques obtained by questionnaire, observation and documentation. The result of this study is that there is a relationship between the independent variables and the dependent variable in this study which was produced by univariate analysis and bivariate analysis. Venom audio can increase product user loyalty by paying attention to aspects that get low scores based on analysis results that can affect product user loyalty Keywords :Product Quality, User Loyalty, Univariate and Bivariate
Co-Authors Desmiwati Desmiwati Suratmi, Tri