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All Journal MANAGER: Journal of Management and Administration Science
Nasril
Politeknik LP3I Jakarta
Humanities Economics, Econometrics & Finance

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MARKETING COMMUNICATION STRATEGY ANALYSIS IN THE MANUFACTURER OF THE LIGHTNING PROTECTOR Badriyah; Aris Hendrawan; Toto Parwono; Nasril
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.343 KB) | DOI: 10.58738/manager.v1i1.100

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at a company along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that objek penelitian had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by object of research, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
Co-Authors Aris Hendrawan Badriyah Badriyah Toto Parwono