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All Journal JURNAL LENTERA BISNIS Lead Journal of Economy and Administration JURNAL ABDIMAS PLJ MANAGER: Journal of Management and Administration Science
Aris Hendrawan
Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Analysis Of Marketing Communication Strategy at PT XYZ Aris Hendrawan; Badriyah; Agung Edi Rustanto
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA), February 2023
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.80

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at PT XYZ along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that PT XYZ had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by PT XYZ, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
MEMBANGUN COMMUNICATION SKILL BAGI MURID DAN GURU PKBM NEGERI 23 JAKARTA PUSAT Damdam Damiyana; Retno Widowati; Ali Zulfikar; Kania Farida; Minggu Minggu; Aris Hendrawan
JURNAL ABDIMAS PLJ Vol 2, No 1 (2022): JURNAL ABDIMAS PLJ, Juli 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.125 KB) | DOI: 10.34127/japlj.v2i1.586

Abstract

Having communication skills is important for everyone, especially for students who are still learning to get knowledment. The importance of the ability to communicate for students is one of the means of supporting the success of students' achievements in learning. Implementation activities to build communication skills for students and teachers at PKBM Negeri 23 Jakarta went smoothly as planned. Starting from the speech of the head of PKBM, the delivery of materials and communication practices can be carried out properly, although it is carried out gradually and slowly. The disciples can absorb everything that has been well conveyed. With frequent training like this, it is hoped that students and teachers can improve techniques to build effective communication skills. Be a qualified person with communication. Understand how to manage emotions positively to build effective communication between members of the organization. Improve the quality of work and strengthen team performance.Keywords: Training, Community Service, Communication Skills.
MARKETING COMMUNICATION STRATEGY ANALYSIS IN THE MANUFACTURER OF THE LIGHTNING PROTECTOR Badriyah; Aris Hendrawan; Toto Parwono; Nasril
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.343 KB) | DOI: 10.58738/manager.v1i1.100

Abstract

Every company definitely wants to emerge as a champion in the midst of intense market competition. To achieve this, what can be done by a company is to carry out effective marketing or promotional communication activities in order to be able to target the right opportunities. This research has the objectives, among others, to find out the marketing communication strategy at a company along with the constraints faced and the solutions implemented. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and supported by literature studies. From the results of processing the data obtained, this study concluded that objek penelitian had carried out marketing communications activities both conventionally and digitally quite well. Various obstacles were encountered by object of research, such as the lack of marketing communication activities to be carried out and adequate human resources. However, to overcome these obstacles, there are several solutions that can be implemented, for example implementing other forms of marketing communications, increasing the number of personnel, and increasing distributors at strategic points.
KORELASI ANTARA SISTEM MANAJEMEN MUTU ISO 9001:2015 DENGAN SISTEM MANAJEMEN PENDIDIKAN ISO 21001:2018 Wiwiet Prihatmadji; Ali Zulfikar; Susi Oktafiani; Aris Hendrawan; Fera Lufhidarani Pranita
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.504

Abstract

Quality Management System (QMS) ISO 9001:2015 and Education Organization Management System (SMOP) ISO 21001:2015 are management systems that emphasizes the closeness of processes through the application of the PDCA Cycle, Risk-Based Thinking Framework and in harmony with other ISO management systems. The process approach involves a systematic interaction between management processes, so as to achieve the desired results in accordance with the policies, objectives and strategies of the organization's plans. The ISO 21001 and ISO 9001 management systems are designed, implemented and improved based on the PDCA (Plan-Do-Check-Action) model and translated by SN DIKTI as the Quality Cycle of Penetapan, Pelaksanaan, Evaluasi, Pengendalian dan Peningkatan (PPEPP). This cycle results in Continuous Quality Improvement (CQI). Risk Awareness  creates a basis for increasing the effectiveness of the education management system, in order to achieve good results and prevent negative effects.Keywords: ISO 9001:2015, ISO 21001:2018, Process Approach, PDCA, Risk Awareness
Co-Authors Agung Edi Rustanto Ali Zulfikar Badriyah Badriyah Damdam Damiyana Fera Lufhidarani Pranita Kania Farida Minggu Minggu Nasril Retno Widowati Susi Oktafiani Toto Parwono Wiwiet Prihatmadji