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All Journal BISMA (Bisnis dan Manajemen) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Rosana Oktaviani
Universitas Negeri Malang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Does perceived quality mediate the effect of generation Z’s consumer ethnocentrism on local sneakers purchase intention? Titis Shinta Dhewi; Rosana Oktaviani
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p139-157

Abstract

Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines the direct effect of consumer ethnocentrism on the purchase intention of local sneakers in Indonesia and determine whether perceived quality can mediate the influence of consumer ethnocentrism on the purchase intentions of local sneakers. This research uses explanatory approach with respondents about 260 Generation Z in Indonesia. The data was analysed by Partial Least Square (PLS) with the WarpPLS 4.0 software. This research reveals that consumer ethnocentrism has a positive and significant influence on purchase intention, then perceived quality positively drives purchase intention. Additionally, the result shows that consumer ethnocentrism positively and significantly affects the perceived quality of local sneakers. Lastly, perceived quality can mediate the nexus between purchase intention on the perceived quality of local sneakers in Indonesia. This study provides managerial implication for companies that produce local sneakers should focus on improving the perceived quality of their products to increase purchase intention among consumers with high levels of ethnocentrism.
SYSTEMATIC LITERATURE REVIEW OF JOB SATISFACTION: AN OVERVIEW AND BIBLIOMETRIC ANALYSIS Rosana Oktaviani; Sopiah
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.525 KB) | DOI: 10.55047/jekombital.v1i2.314

Abstract

Job satisfaction is the main variable that must be considered in managing human resource practices. Job satisfaction discusses the extent to which employees are satisfied or dissatisfied with their jobs are caused by several factors that motivate them. This study aims to dig deeper into job satisfaction variable. In achieving this goal, the researchers used a systematic review using PRISMA method and bibliometric analysis techniques which took journals from Science Direct and Emerald during 2017-2022. The results of the screening on the PRISMA method produced 30 (thirty) articles written by 95 (ninety five) authors. Based on the 30 (thirty) articles collected, the results of this study found that there are 4 (four) categories that explain several variables that related to job satisfaction, including leadership, salary, organizational commitment, and job stress. Overall, the research is expected to be the right reference for further research, especially researchers who will examine titles that related to job satisfaction.
Co-Authors Sopiah, Sopiah Titis Shinta Dhewi