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Noval Monali
Universitas Halu Oleo
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PENGARUH CITRA DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN Noval Monali; Hasanuddin Bua; Nursaban Rommy
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.062 KB) | DOI: 10.33772/jumbo.v3i2.8469

Abstract

This study aims to: 1) Analyze the influence of destinations on tourist satisfaction, 2) Know and analyze the influence of destinations on tourist loyalty, 3) Analyze the influence of tourist satisfaction on tourist loyalty, 4) Analyze the influence of destination images on loyalty through satisfaction. The population of this study is foreign and national tourists visiting Wakatobi departing 2,287. sample size measurements using the Slovin formula with a precision of 6% thus the study sample compared 248 tourists. The method of collecting data using questionnaires, research data was analyzed using a structural model with the help of Amos 20 software.The results of the study: 1) the positive and significant destination image of tourist satisfaction, 2) positive and significant image of satisfaction, 3) positive image satisfaction and significant loyalty, 4) positive and significant destination image towards loyalty through satisfaction.Keywords: destination image , satisfaction, tourist loyalty
Co-Authors Hasanuddin Bua S., Nursaban Rommy