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All Journal SIGMA: Journal of Economic and Business Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Hasanuddin Bua
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH LINGKUNGAN KERJA, DISIPLIN DAN MOTIVASI TERHADAP KINERJA PRAJURIT PADA PANGKALAN TNI ANGKATAN LAUT KENDARI Mohamad Codori; Hasanuddin Bua; Rince Tambunan
SIGMA: Journal of Economic and Business Vol. 4 No. 1 (2021): SIGMA: Journal of Economic and Business (2021)
Publisher : STIE Enam Enam Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/sigmajeb.v4i1.84

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh lingkungan kerja, disiplin dan motivasi terhadap kinerja Prajurit baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa lingkungan kerja, disiplin dan motivasi secara simultan berpengaruh positif dan signifikan terhadap kinerja Prajurit. Lingkungan kerja secara parsial berpengaruh positif dan signifikan terhadap kinerja Prajurit. disiplin secara parsial berpengaruh positif dan signifikan terhadap kinerja Prajurit. motivasi secara parsial berpengaruh positif dan signifikan terhadap kinerja Prajurit. Dengan demikian dapat disimpulkan bahwa seluruh hipotesis yang diajukan dalam penelitian ini diterima.
PENGARUH CITRA DESTINASI TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN Noval Monali; Hasanuddin Bua; Nursaban Rommy
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.062 KB) | DOI: 10.33772/jumbo.v3i2.8469

Abstract

This study aims to: 1) Analyze the influence of destinations on tourist satisfaction, 2) Know and analyze the influence of destinations on tourist loyalty, 3) Analyze the influence of tourist satisfaction on tourist loyalty, 4) Analyze the influence of destination images on loyalty through satisfaction. The population of this study is foreign and national tourists visiting Wakatobi departing 2,287. sample size measurements using the Slovin formula with a precision of 6% thus the study sample compared 248 tourists. The method of collecting data using questionnaires, research data was analyzed using a structural model with the help of Amos 20 software.The results of the study: 1) the positive and significant destination image of tourist satisfaction, 2) positive and significant image of satisfaction, 3) positive image satisfaction and significant loyalty, 4) positive and significant destination image towards loyalty through satisfaction.Keywords: destination image , satisfaction, tourist loyalty
PENGARUH KUALITAS LAYANAN DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PENGAMBILAN KREDIT PEGAWAI NEGERI SIPIL Ahlansyah Ahlansyah; Hasanuddin Bua; Noval Nur
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.469 KB) | DOI: 10.33772/jumbo.v3i2.8552

Abstract

This research intends to find the simultaneous and partial effect of service quality and marketing communication on redit taking decision among PNS at PT. BPD Bank Sultra, Branch Wakatobi. This research is one of explanatory researches, with the population of all civil servants as customers who take multipurpose credits at PT. BPD Bank Sultra, Branch Wakatobi in 2018 with a total 1,849 employees, the sample size was 95 respondents collected by the Slovin method. Then, respondents were taken by accidental sampling. The analytical tool used is multiple regression. The result showed that service quality and marketing communication had significant effects on PNS credit taking decision at PT. BPD Bank Sultra Branch Wakatobi, both simultaneously and partially.Keywords: service quality, marketing communication, purchasing decision 
PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PERUSAHAAN Kandrio Kandrio; Hasanuddin Bua; Patwayati Patwayati
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (733.43 KB) | DOI: 10.33772/jumbo.v3i2.8537

Abstract

The objectives of the study are 1.) To examine and analyze the effect of market orientation on marketing performance. 2.) To examine and analyze the influence of entrepreneurship orientation on marketing performance. 3.) To examine and analyze the effect of product innovation on marketing performance. 4.) To examine and analyze market orientation, product innovation and entrepreneurship orientation towards marketing performance. The method used in sampling was the census method, which is all of the cashew industries in Kendari. Data collection was carried out by distributing questionnaires. The researcher set the sample with the total population of 30 people. The resercher used SPSS 20 for Windows to support existing primary data. The result of the study indicates that: (1) Market orientation has positive and significant effects on marketing performance. (2). Product innovation has positive and significant effects on marketing performance. (3) Entrepreneurial orientation has positive and significant effects on marketing performance. (4). Market orientation, product innovation and entrepreneurship orientation have positive and significant effects on marketing performance. For further research, researcher suggests using other variables, such as competitive advantage variable and product quality.Keywords: market orientation, product innovation, entrepreneurship orientation, and market performance
PENGARUH BAURAN PEMASARAN DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI ULANG Ahmad Sahrir; Hasanuddin Bua; Endro Sukotjo
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 2 (2019): Jurnal Jumbo Vol 3 No 2
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.132 KB) | DOI: 10.33772/jumbo.v3i2.8542

Abstract

The objectives of this study are: 1.) To determine the effect of marketing mix variables that include products, prices, places and promotions, on the repurchasing interest of independent broiler SME consumers in Konawe Selatan. 2.) To determine the effect of word of mouth (WOM) variables on the repurchasing interest of UKM chicken consumers in Konawe Selatan. 3.) To find out whether the marketing mix and word of mouth can affect repurchasing interest of UKM chicken consumers in Konawe Selatan. The method used in this sampling was non-probability sampling technique, the type of non-probability sampling used was purposive sampling. Data collection was carried out by distributing questionnaires. Researcher determined purposive sampling due to unknown population numbers, so the researcher used Roscoe's formula and determined sample of 60. The researcher used IBM SPSS 21.0 for Windows to support existing primary data. The results of the study shows that: (1). The marketing mix and word of mouth have positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. (2). The marketing mix has positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. (3) word of mouth has positive and significant effects on the repurchasing interest of UKM chicken consumers in Konawe Selatan. For further research, researcher suggest using other variables, such as variables of satisfaction, loyalty and company image.Keywords: marketing mix, word of mouth, repurchasing interests
Co-Authors Ahlansyah Ahlansyah Ahmad Sahrir Endro Sukotjo Kandrio Kandrio Mohamad Codori Noval Monali Noval Nur Patwayati Patwayati Rince Tambunan S., Nursaban Rommy