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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Yelnovatri Patandianan
Program Studi Magister Ilmu Manajemen, Program Pascasarjana, Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PEMASARAN HUBUNGAN TERHADAP LOYALITAS NASABAH Yelnovatri Patandianan; Patwayati Patwayati; Nasrul Nasrul
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 3, No 1 (2019): Jurnal Jumbo Vol 3 No 1
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.577 KB) | DOI: 10.33772/jumbo.v3i1.8009

Abstract

The purpose of this study was to find out: (1) satisfaction partially affects loyalty. (2) trust partially influences loyalty. (3) commitment partially affects loyalty. (4) satisfaction, trust and commitment simultaneously influence customer loyalty Simpeda Bank Sultra Savings Kolaka Branch. This research is a survey research. The population in this study were customers using the Simpeda Bank Sultra Cabang Kolaka, based on 9108 respondents. The total sample in this study amounted to 100 respondents. The sampling technique uses accidental sampling. Methods of data collection using questionnaires and data analysis using multiple linear regression analysis with the help of SPSS Version 16.0. The results of this study indicate: (1) satisfaction partially has a significant effect on loyalty. (2) trust partially has a significant effect on loyalty. (3) commitment partially has a significant effect on loyalty. (4) satisfaction, trust, and commitment simultaneously have a significant effect on customer loyalty Simpeda Bank Sultra Cabang Kolaka. Keywords: satisfaction, trust, commitment, and loyalty
Co-Authors Nasrul Nasrul Patwayati Patwayati