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All Journal Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Risky Tamala
Universitas Halu Oleo
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PERAN PERSEPSI DALAM KEPUTUSAN KONSUMEN MENGGUNAKAN VAKSIN COVID-19 (The Role of Perception in Consumer Decisions to Use The Covid-19 Vaccine) Hartini Hartini; La Janu La Janu; Risky Tamala
Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Vol 6, No 3 (2022): Jurnal JUMBO Vol 6 No 3
Publisher : Pascasarjana Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.904 KB) | DOI: 10.33772/jumbo.v6i3.30051

Abstract

This study aims to determine the role of perception in consumer decisions to use the Covid-19 vaccine. The unit of analysis in this study was Halu Oleo University students, with a total of 30 informants who were determined by accidental sampling technique. Data was collected through observation and interviews, and then analyzed inductively. The results of the study show that perceptions of the Covid-19 vaccine play a role in consumers' decisions to use the Covid-19 vaccine..
Co-Authors Hartini Hartini La Janu La Janu