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Tegar Hanafi Jembar
Institut Teknologi Garut
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Journal : Jurnal PkM MIFTEK

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Pengembangan UMKM Melalui Peningkatan Pengetahuan Masyarakat Terhadap Proses Produksi dan Pemasaran Asep Deddy Supriatna; Shofwan Dzaki Naufal; Muhammad Bintang; Asri Indah Pertiwi; Siska Nuraeni; Shalma Amelia; Lina Herlina; Mohamad Jefry Arianto; Rizky Mutaqien; Anas Nasrulloh; Ayu Nur Isti Ajijah; Tegar Hanafi Jembar; Iqbal Abdussalam; Difa Eka Aliansyah; Reynaldi Fahreza; M. Galuh Fajar Rohimat; Sandy Rustandy; Hadi Alamsyah; Ayu Lestari; Galant Ababil Haqti Diningrat
Jurnal PkM MIFTEK Vol 3 No 2 (2022): Jurnal PkM MIFTEK
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/miftek/v.3-2.1317

Abstract

The majority of MSME actors in Sukamenak Village have mostly elementary and junior high school education so they can be categorized as having low education. This has an impact on increasing production and marketing capacity. The main problem in marketing knowledge starts with MSME players, especially Papandak coffee and palm sugar, who only market their products without advertising support, both traditionally and digitally. The Digital Literacy Seminar training program regarding increasing MSME marketing aims to increase the capacity of MSME actors in marketing products and improve the quality of marketing knowledge. The methodology used is the ICT Volunteer Integration methodology, where the implementation method uses the offline method. The results achieved were by increasing the knowledge of MSME actors in product marketing so as to help increase the marketing capacity of MSMEs for Papandak coffee and palm sugar.
Co-Authors Abdusy Syakur Amin Anas Nasrulloh Asep Deddy Supriatna Asri Indah Pertiwi Ayu Lestari Ayu Nur Isti Ajijah Dede Kurniadi Difa Eka Aliansyah Galant Ababil Haqti Diningrat Hadi Alamsyah Iqbal Abdussalam Lina Herlina M. Galuh Fajar Rohimat Mohamad Jefry Arianto Muhammad Bintang Muhammad Zein Nurzaman Nisrina Khaerunisa Rafi Nurkholiq Ajiz Reynaldi Fahreza Ridwan Nur Faisal Rifa Sri Nurfadillah Rizky Mutaqien Sandy Rustandy Sarah Khoerunisa Shalma Amelia Shofwan Dzaki Naufal Siska Nuraeni