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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Ahmad Syarief Ayadi
Sekolah Tinggi Ilmu Ekonomi KBP Padang
Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI KONSUMEN PADA TOKO DONAT MADU LAPAI Jhon Fernos; Ahmad Syarief Ayadi
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.208

Abstract

The purpose of this study was to examine the effect of product, price, location, and promotion variables on consumer buying interest at the Lapai Honey Donut Shop. Collecting data by distributing questionnires to 99 respondents using total sampling technique, where the entire population is sampled, using multiple linear regression testing with the help of the SPSS application. The result of this study indicate that the product has a positive effect on consumer buying interest, while price, location and promotion have no effect on consumer buying interest
Co-Authors Fernos, Jhon