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All Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Ranata Silvia
Universitas Asa Indonesia
Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI CILLO COFFEE Ranata Silvia; Rully Arifiansyah
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2023): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v3i2.218

Abstract

This research was to assess the correlation between product quality, perceived price, and service quality in relation to customer satisfaction at Cillo Coffee. The participants in the survey were individuals who visited Cillo Coffee. A sample of 100 respondents was randomly selected for the study. Multiple regression analysis using SPSS 25 was employed as the analytical method. The data collection process involved the utilization of questionnaires, which were assessed for validity and reliability. The findings of the study indicate that product quality (X1), price perception (X2), and service quality (X3) exhibit a positive and significant influence on customer satisfaction (Y).
Co-Authors Rully Arifiansyah