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All Journal Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Melany
Management Sciience Doctoral Program, Universitas Negeri Malang
Decision Sciences, Operations Research & Management

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Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration Aditya Nirwana; Sudarmiatin; Melany
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 1 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i1.4034

Abstract

This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to "summarize" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.
The Role of Souvenir in Tourism Indonesia: a Thematic Review Melany; Sudarmiatin
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 1 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i1.4056

Abstract

This systematic literature review aims to explore the relationship between souvenir and tourism. The review identified 20  relevant studies published between 2012 and 2023, which were analyzed using a thematic approach. Thematic analysis is a useful method for identifying and analyzing themes and patterns in qualitative data related to souvenirs and tourism. The findings suggest that souvenir serve as important symbols of identity and culture, promoting cultural exchange and understanding between different groups of people, and contributing to the preservation and promotion of local heritage and traditions. And the recommendation for future research could develop more effective strategies for promoting sustainable souvenir consumption practices.
Co-Authors Aditya Nirwana Sudarmiatin