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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
I Gde Ketut Warmika
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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PENGARUH KEPUASAN, KEPERCAYAAN, SERTA VARIETY SEEKING TERHADAP PERILAKU BRAND SWITCHING I Putu Arya Dana; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.05.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i05.p06

Abstract

Brand Switching is a phenomenon that is usually experienced by consumers in choosing a product. It is very important to be noticed by the company because brand switching is closely related to customer satisfaction. The purpose of this study is to explain the effect of satisfaction, trust, and variety seeking on brand switching behavior. This research was conducted in several branches of Kopi Kulo in Denpasar City. Samples were taken as many as 100 respondents through purposive sampling method and distributed using a google form questionnaire with adjusted criteria. Measured by 13 indicators and using a Likert scale. The data analysis technique used is multiple linear regression test. The results of this study indicate that all hypotheses are accepted. Satisfaction has a positive and significant effect on brand switching. Trust has a positive and significant effect on brand switching. Variety seeking has a positive and significant effect on brand switching. This research are expected to be considered and input for management at Kopi Kulo in Denpasar City in marketing their products by considering satisfaction, trust, variety seeking and brand switching behavior
PERAN HEDONIC SHOPPING VALUE MEMEDIASI PENGARUH STORE ATMOSPHERE TERHADAP IMPULSE BUYING Ida Bagus Dwi Sutiyasa Putra; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.09.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i09.p02

Abstract

The purpose of this study was to explain the role of the Hedonic Shopping Value in mediating the influence of the atmosphere store on impulse buying. This research was carried out in the city of Denpasar. Samples taken as many as 100 respondents through the purposive sampling method and were distributed using a Google Form questionnaire with customized criteria. The data analysis technique used is a classic assumption test, path analysis (path analysis) and a Sobel test. The results of this study indicate that all hypotheses are accepted. Store atmosphere has a positive and significant effect on impulse buying. The atmosphere store has a positive and significant effect on the Hedonic Shopping Value. Hedonic Shopping Value has a positive and significant effect on impulse buying. Hedonic Shopping Value plays a significant role in mediating the influence of atmospphere stores to impulse buying. The implications of this study are in increasing impulse buying, the Sun Department Store Duta Denpasar Duta is expected to provide a good atmospphere store to the visitors because with a good setting of atmosphere will stimulate positive emotional conditions so that it finally causes a pleasant shopping experience and causes hedonic Shopping Value Inside consumers.
PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN USAHA KECIL MENENGAH Ni Kadek Mutiara Adiya Putri; Ni Made Asti Aksari; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.12.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i12.p11

Abstract

Amid a pandemic, companies are required to be able to make new innovations by paying close attention to customer needs to improve marketing performance. The purpose of this study is to determine the role of product innovation in mediating the effect of market orientation on marketing performance of small and medium enterprises (SMEs). This research uses non-probability sampling method using saturated sampling technique with 64 respondents. Data was collected using questionnaire and analysed using path analysis. The results of this study show that market orientation has nonsignificant positive effect on marketing performance, market orientation has significant positive effect on product innovation, product innovation has nonsignificant positive effect on marketing performance and product innovation is unable to mediate the effect of market orientation on marketing performance of SMEs of gold and silver jewelery in Singapadu village. This study can be used as a refrence for future studies on topics concerning marketing performance.
PENGARUH BRAND AMBASSADOR DAN ADVERTISING CAMPAIGN TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKOPEDIA I Komang Tri Bawa Antara; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.05.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i05.p14

Abstract

Buying interest is something related to the plan of prospective consumers to buy a product. Buying interest is very influential on a company to get customers. This study aims to analyze the influence of brand ambassadors and advertising campaigns on buying interest in the Tokopedia marketplace. The sample of this research is people who know the Tokopedia marketplace. This shelter is located in Denpasar City. The number of samples was determined by non-probability sampling method, namely purposive sampling, in order to obtain a total sample of 102 respondents. Data was collected through the distribution of questionnaires. The data analysis technique used is multiple linear regression analysis. The results of this study found that there is a positive and significant influence between brand ambassadors on consumer buying interest. In the Tokopedia marketplace, this means that the higher the brand ambassador, the higher consumer buying interest. There is a positive and significant influence between advertising campaigns on consumer buying interest in the Tokopedia marketplace. This means that the higher the advertising campaign level, the higher consumer buying interest.
PENGARUH PROMOSI PESAING, KETIDAKPUASAN DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERALIHAN MEREK PROVIDER XYZ DI KOTA DENPASAR Pande Ketut Adi Yoga Prasetyo; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.02.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i02.p19

Abstract

Peningkatan pengguna internet di Indonesia sangat pesat terjadi, Fenomena covid-19 menjadi salah satu penyebab meningkatnya pengguna internet di Indonesia. Namun, peningkatan pengguna internet di Indonesia tidak sejalan dengan peningkatan pengguna provider XYZ. Penyedia XYZ justru mengalami penurunan pengguna yang signifikan pada tahun 2021, yakni sebesar 3,4 persen (Databoks.Kotadata (2021).Penelitian ini merupakan jenis penelitian kuantitatif dengan teknik pengumpulan data menggunakan kuesioner. Sampel ditentukan dengan menggunakan model non-probability sampling dengan teknik purposive sampling. Purposive sampling dengan sampel pada penelitian ini berjumblah 100 responden yang merupakan mantan pengguna provider XYZ di Kota Denpasar selama tiga tahun terakhir Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan program SPSS for Windows.Penelitian ini bertujuan untuk menjelaskan pengaruh promosi pesaing, ketidakpuasan, dan kebutuhan mencari variasi terhadap peralihan merek provider XYZ di Kota Denpasar. Hasil penelitian menunjukkan bahwa semua hipotesis diterima. Promosi pesaing, ketidakpuasan, kebutuhan untuk mencari variasi secara parsial atau simultan berpengaruh positif dan signifikan terhadap peralihan merek.
Co-Authors I Komang Tri Bawa Antara I Putu Arya Dana Ida Bagus Dwi Sutiyasa Putra Ni Kadek Mutiara Adiya Putri Ni Made Asti Aksari Pande Ketut Adi Yoga Prasetyo