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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Ni Made Asti Aksari
Fakultas Ekonomi dan Bisnis, Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

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PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN Kadek Velia Sita Devi Wiryana; Ni Made Asti Aksari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.07.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i07.p07

Abstract

Customer loyalty is one of the important assets that must be considered by the company. Customer loyalty is created through customer satisfaction with the quality of services offered. This study aims to analyze the effect of customer satisfaction, which mediates service quality, on customer loyalty. This research is located in Badung Regency, with a sample size of 110 respondents who have used the services of Salon Tria more than once, using a purposive sampling method, and distributed using a Google Form Questionnaire, measured by 11 indicators using the Likert Scale. The data analysis techniques used are path analysis, the Sobel test, and the VAF test. The results of this study indicate that all hypotheses are accepted. Service quality has a positive and significant effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, according to the findings of this study, costomer satisfaction acts as a moderation in the relationship between service quality and customer loyalty. in order to increase customer loyalty, it can be done through improving service quality and customer satisfaction
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH KUALITAS PELAYANAN TERHADAP RE-VISIT INTENTION PADA HOTEL GRAND INNA KUTA I Dewa Gede Brahmanta Dewantara; Ni Made Asti Aksari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.10.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i10.p11

Abstract

Hotels must pay attention to customer satisfaction because when customers are satisfied it affects their intention to re-visit the place. The purpose of this study is to explain the role of customer satisfaction in mediating the effect of service quality on re-visit intention. This research was conducted at the Grand Inna Kuta Hotel. Samples were taken as many as 100 respondents through purposive sampling method and distributed using google form questionnaires with criteria that have been adjusted and measured by 18 indicators using a Likert scale. The data was analysed using path analysis and Sobel test. The results of this study indicate that all hypotheses are accepted. Service quality has a positive and significant effect on re-visit intention and customer satisfaction, customer satisfaction has a positive and significant effect on re-visit intention, and customer satisfaction partially mediate the effect of service quality towards re-visit intention. This implies that to create re-visit intention, Grand Inna Kuta Hotel needs to pay attention to customer satisfaction and the quality of services it provides.
PERAN INOVASI PRODUK DALAM MEMEDIASI PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN USAHA KECIL MENENGAH Ni Kadek Mutiara Adiya Putri; Ni Made Asti Aksari; I Gde Ketut Warmika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.12.NO.12.TAHUN.2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2023.v12.i12.p11

Abstract

Amid a pandemic, companies are required to be able to make new innovations by paying close attention to customer needs to improve marketing performance. The purpose of this study is to determine the role of product innovation in mediating the effect of market orientation on marketing performance of small and medium enterprises (SMEs). This research uses non-probability sampling method using saturated sampling technique with 64 respondents. Data was collected using questionnaire and analysed using path analysis. The results of this study show that market orientation has nonsignificant positive effect on marketing performance, market orientation has significant positive effect on product innovation, product innovation has nonsignificant positive effect on marketing performance and product innovation is unable to mediate the effect of market orientation on marketing performance of SMEs of gold and silver jewelery in Singapadu village. This study can be used as a refrence for future studies on topics concerning marketing performance.
PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH E-WOM TERHADAP PURCHASE INTENTION PADA AMOLAS CAFÉ CANGGU Putu Adnyani Putri; Ni Made Asti Aksari
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.13.NO.02.TAHUN.2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2024.v13.i02.p05

Abstract

Purchase intention adalah bentuk dari perilaku konsumen yang berkeinginan untuk membeli sebuah produk yang didasari oleh pengalaman dan, penggunaan sebelumnya. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand image dalam memediasi pengaruh electronic word of mouth (E-WOM) terhadap purchase intention pada Amolas Café Canggu. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 120 responden dengan teknik nonprobability sampling, khususnya metode purposive sampling. Data dikumpulkan dengan menyebarkan kuesioner secara online dan dianalisa menggunakan metode analisis jalur atau path analysis. Hasil dari penelitian ini menunjukkan bahwa electronic word of mouth (E-WOM) berpengaruh positif dan signifikan terhadap purchase intention dan brand image; brand image berpengaruh positif dan signifikan terhadap purchase intention; dan brand image dinyatakan mampu memediasi secara parsial pengaruh electronic word of mouth (E-WOM) terhadap purchase intention. Hal ini berarti bahwa untuk menimbulkan niat beli konsumen, Amolas Café Canggu perlu memerhatikan brand image dan electronic word of mouth (E-WOM) miliknya.
Co-Authors I Dewa Gede Brahmanta Dewantara I Gde Ketut Warmika Kadek Velia Sita Devi Wiryana Ni Kadek Mutiara Adiya Putri Putu Adnyani Putri