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All Journal Jurnal Kewirausahaan dan Manajemen Bisnis: Cuan Indonesian Journal of Economics and Strategic Management
Fatimahtu Zahra
Universitas Bhayangkara Jakarta Raya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Harga,Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Bakso dan Mie Ayam Pakde Kembar ( Studi Dikantin Universitas Bhayangkara Jakarta Raya ) Dian Suarditini; Dimas Anugrah; Fatimahtu Zahra; Fernando Imanuel Sitorus
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1438.284 KB) | DOI: 10.59603/cuan.v1i1.13

Abstract

Consumer satisfaction is a top priority in this study due to increasingly fierce competition between food stall industries. One way to create customer satisfaction at food stalls is to improve pricing strategies, service quality and product quality. If the food stall sets the right price, the quality and quality of the product is good, the consumer will be satisfied. With the appearance of satisfaction, consumers will come back to the store. The formulation of the problem in this study is whether there is a significant effect between price and customer satisfaction at Warung Kantin Bakso and Mie Ayam Pakde Kembar? Is there a significant influence between product quality and consumer satisfaction at Warung Makan Kantin Bakso and Mie Ayam Pakde Kembar? The method used in this research is quantitative and the type of research used is associative research.The results of this study indicate that the variable price, service quality and food stall product quality have a positive and significant effect on customer satisfaction partially. Meanwhile, from the simultaneous test results, there is a significant influence between price, service quality and product quality variables on consumer satisfaction. From the results of the determination test it is known that the adjusted R square value of customer satisfaction in food stalls is influenced by the independent variables, namely price, service quality and product quality, while the rest is explained by other variables outside the study.
Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Melalui Minat Beli Skincare Somethinc di Kota Bekasi Fatimahtu Zahra; Muhammad Richo Rianto; Choiroel Woestho; Eri Bukhari; Wirawan Widjanarko
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh hubungan antar variabel Brand Ambassador dan Brand Image terhadap keputusan pembelian melalui minat beli skincare somethinc di kota Bekasi. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, dimana dengan melakukan teknik incidental/ Asidental sampling untuk sebagai cara pengambilan sampel. Dalam penelitian ini menggunakan 80 responden untuk digunakan sebagai sampel dalam penelitian ini, dimana dalam penelitian ini menggunakan data primer yang didapatkan dengan penyebaran kuesioner kepada konsumen skincare somethinc di Kota Bekasi. Hasil temuan dari penelitian yang telah dilakukan menunjukan bahwa: 1) Brand Ambassador berpengaruh signifikan terhadap Keputusan pembelian, 2) Brand Ambassador berpengaruh signifikan terhadap Minat Beli, 3) Brand Image tidak berpengaruh terhadap Keputusan Pembelian, 4) Brand Image berpengaruh signifikan terhadap Keputusan Pembelian, 5) Minat Beli berpengaruh signifikan terhadap Keputusan Pembelian, 6) Minat Beli secara signifikan tidak mampu memediasi Brand Ambassador terhadap Keputusan Pembelian, 7) Minat Beli secara signifikan mampu memediasi Brand Image terhadap Keputusan Pembelian.
Co-Authors Bukhari, Eri Dian Suarditini Dimas Anugrah Fernando Imanuel Sitorus Rianto, Muhammad Richo Wirawan Widjanarko Woestho, Choiroel