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All Journal Journal of Critical Realism in Socio-Economic (JOCRISE)
Alfifto Alfifto
Universitas Medan Area (UMA), Indonesia
Religion Humanities Economics, Econometrics & Finance Social Sciences

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Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis Siti Alhamra Salqaura; Wan Rizca Amelia; Alfifto Alfifto; Haryaji Catur Putera Hasman
Journal of Critical Realism in Socio-Economics (JOCRISE) Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts
Publisher : University of Darussalam Gontor Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.282 KB) | DOI: 10.21111/jocrise.v1i1.8

Abstract

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.
Co-Authors Haryaji Catur Putera Hasman Siti Alhamra Salqaura Wan Rizca Amelia