Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Journal Markcount Finance
Alvine Wijana Un
Universitas 17 Agustus 1945 Surabaya
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Basic Industry Strategy and Orientation Strategy Maudy Priya Maghfira; Muhammad Yasin; Alvine Wijana Un
Journal Markcount Finance Vol. 1 No. 2 (2023)
Publisher : Yayasan Pedidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.674 KB) | DOI: 10.55849/jmf.v1i2.120

Abstract

This research is motivated by so much competition in a market orientation that is increasingly emerging, but competition sometimes pays little attention to product innovation in the eyes of consumers. The purpose of this study is to determine market orientation that occurs in the world of marketing, Entrepreneurial Orientation, Market Power as an independent variable, Marketing Performance as the dependent variable and Product Innovation as a mediating/intervening variable. The method used is the literacy method. The result of the research is that the basic industrialization strategy is an industrial strategy that focuses on the production of products and services for export, not for domestic sales and circulation. Consists of basic chemical industry and basic metal and machine industry. While the orientation industrialization strategy is the company's strategic direction in creating the right behavior so as to achieve superior performance. Market orientation as a process and activity related to creating and satisfying customers by continuously assessing customer needs and wants. Application of market orientation will bring increased performance for the company. Companies implementing market orientation have advantages in terms of customer knowledge and these advantages can be used as a source to create products that suit the wants and needs of customers.
Co-Authors Maudy Priya Maghfira Muhammad Yasin