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All Journal Jurnal Ekuilnomi Jurnal Ilmiah Wahana Pendidikan Economic Reviews Journal Journal of Management Analytical and Solution Innovative: Journal Of Social Science Research
Raina Linda Sari
Universitas Sumatera Utara
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Wahana Pendidikan

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Pengaruh Promosi Terhadap Perilaku Konsumen dalam Keputusan Pembelian di E-Commerce Natasya Kinski; Raina Linda Sari; Dede Ruslan
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8152978

Abstract

The purpose of this study is to see how the influence of promotions on consumer behavior in making decisions when buying goods in E-Commerce. This study used a quantitative method through data taken from the results of a questionnaire of 42 respondents in Medan. Then it was analyzed and processed using Excel and SPSS 22. This research was also carried out using qualitative methods by looking at the respondent's point of view. This study found that promotion had a negative and insignificant effect on consumer behavior in e-commerce. This is because consumers know to find out and do research on the specifications of goods and services before buying goods in e-commerce, even though they have seen promotions through advertisements
Co-Authors Aini Rahma Anastasia Yolanda Putri br Jawak Dede Ruslan Dewi Ratna Sari Simatupang Feronika Zendrato Inggrita Gusti Sari Nasution Nadia Adhani Natasya Kinski Uli Rohana Siregar Yola Anggia