Jurnal Ilmiah Wahana Pendidikan
Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Promosi Terhadap Perilaku Konsumen dalam Keputusan Pembelian di E-Commerce

Natasya Kinski (Universitas Sumatera Utara)
Raina Linda Sari (Universitas Sumatera Utara)
Dede Ruslan (Universitas Sumatera Utara)

Article Info

Publish Date
17 Jul 2023

Abstract

The purpose of this study is to see how the influence of promotions on consumer behavior in making decisions when buying goods in E-Commerce. This study used a quantitative method through data taken from the results of a questionnaire of 42 respondents in Medan. Then it was analyzed and processed using Excel and SPSS 22. This research was also carried out using qualitative methods by looking at the respondent's point of view. This study found that promotion had a negative and insignificant effect on consumer behavior in e-commerce. This is because consumers know to find out and do research on the specifications of goods and services before buying goods in e-commerce, even though they have seen promotions through advertisements

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...