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All Journal IQTISHADequity jurnal MANAJEMEN
Bella Sinta Martian Ardi
Universitas Maarif Hasyim Latif, Sidoarjo
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence Of Product Quality, Entrepreneurship Orientation, And Product Innovation On Competitive Advantage In Ams Aq-uascape Sidoarjo Rezki Aulia Pramudita; Bella Sinta Martian Ardi
IQTISHADequity jurnal MANAJEMEN Vol 5, No 1 (2022): Desember 2022
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v5i1.11889

Abstract

This study aims to prove and analyze the effect of product quality, entrepreneurial orientation, and product innovation on the competitive advantage at AMS Aquascape Sidoarjo. They are using quantitative research methods with multiple linear regression analysis techniques. The number of samples is 100 questionnaires using the Accidental Sampling method, a coincidental sampling technique. The results of the study partially show that product quality and entrepreneurial orientation have a positive and insignificant effect on competitive advantage. While product innovation has a positive and significant impact on competitive advantage
Co-Authors Rezki Aulia Pramudita