Cici Cahyani
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Analisis Manajemen Strategi Dalam Menghadapi Persaingan Bisnis (Studi Kasus UMKM Halal Di Pematang Siantar) Cici Cahyani; Abdul Hadi Ismail
Al-Sharf: Jurnal Ekonomi Islam Vol 4, No 2 (2023)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v4i2.7757


This research was conducted at UMKM Pinkan Bakery, the purpose of this study was to find out the Management Strategy in Facing Business Competition. The research used is a descriptive qualitative approach, namely an explanatory data analysis and information related to the theories that will be analyzed in qualitative research and provides conclusions from this research. The subject of this research is UMKM Pinkan Bakery. Data collection techniques used were library research, observation, interviews and documentation, the data sources used were primary data and secondary data, and data analysis consisted of inductive techniques, deductive techniques and conclusion drawing. The research results obtained regarding Strategic Management Analysis in Facing Business Competition using a Cost Advantage Strategy, where a cost advantage strategy can be carried out by providing high quality products to customers or innovating the products offered to optimally retain customers.