Article Per Year (5 Year)
p-Index From 2019 - 2024
0.562
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Stratejik dan Simulasi Bisnis Business and Investment Review
Syifa Pramudita Faddila
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, UBP Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Karyawan Terhadap Keputusan Pembelian Pada Indomaret Bukit Sukasari Karawang Alfin Raka; Syifa Pramudita Faddila
Business and Investment Review Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.534 KB) | DOI: 10.61292/birev.v1i3.14

Abstract

One of the determinants of purchasing decisions is the quality of service. The problem in this study is whether service quality influences purchasing decisions at Indomaret Bukit Sukasari Karawang partially and simultaneously. The purpose of this study was to determine the effect of service quality on purchasing decisions at Indomaret Bukit Sukasari Karawang partially and simultaneously. The variables in this study are service quality (X) and purchasing decisions (Y). data collection method used is a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis using SPSS 26. The results obtained are multiple linear equations KP = 0.589 + 0.794KPEL + ei. Partial test (t test) shows that service quality has a significant effect on purchasing decisions. Simultaneous test (f test) shows that service quality has a significant effect on purchasing decisions. The coefficient of simultaneous determination (R2) is 0.503, this means that 50.3% of purchasing decisions at Indomaret Bukit Sukasari Karawang are influenced by service quality while the rest are influenced by other variables outside the variables studied.
Pengaruh Promosi Dan Potongan Harga Produk Terhadap Minat Beli Konsumen Di Cafe Kenalin Ini Kopi Karawang Riani Wulandari; Syifa Pramudita Faddila
Business and Investment Review Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.182 KB) | DOI: 10.61292/birev.v1i3.15

Abstract

This study aims to determine: (1) the effect of promotions on purchase intention (2) the effect of product price discounts on purchase intention (3) the effect of promotions and price discounts on consumer buying interest at Cafe Kenalin's Karawang Coffee. The subjects of this research consisted of 100 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis. ABSTRAK Penelitian ini bertujuan untuk mengetahui: (1) pengaruh promosi terhadap minat beli (2) pengaruh potongan harga produk terhadap minat beli (3) pengaruh promosi dan potongan harga terhadap minat beli konsumen Cafe Kenalin ini Kopi karawang. Subyek penelitian ini terdiri dari 100 customer Caffe Kenalin ini Kopi. Teknik pengumpulan data menggunakan kuesioner dan dokumentasi. Uji validitas butir instrumen menggunakan korelasi Product Moment dan uji reliabilitas menggunakan Alpha Cronbach. Uji prasyarat analisis terdiri dari uji normalitas, uji linieritas, dan uji multikolinearitas. Analisis data dalam rangka menjawab pertanyaan penelitian terdiri atas analisis regresi sederhana dan analisis regresi ganda.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang Ayu Juwita; Syifa Pramudita Faddila
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.24-32.2023

Abstract

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
Co-Authors Alfin Raka Ayu Juwita Riani Wulandari