Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
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This Author published in this journals
All Journal International Journal of Tourism and Hospitality in Asia Pasific
Saw Wei Teik
Unknown Affiliation
Humanities

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Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia Zi Jian Oh; Tek Yew Lew; Saw Wei Teik; Sarveena A/P Elangoh; Ze Bin Shen; Yee Wen Shoo; Daisy Mui Hung Kee
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 6, No 2 (2023): June Edition International Journal of Tourism and Hospitality in Asia Pasific
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2327

Abstract

Malaysians are among Starbucks' most devoted customers. Customer satisfaction may appear to be an elusive term that is impossible to track. Yet, some factors influence whether customers are happy, and a variety of measurement tools consistently evaluate customer satisfaction and loyalty to Starbucks. This study examines the factors influencing customer satisfaction and customer loyalty at Starbucks in Malaysia. In this study, data was gathered using internet sources and questionnaires. This survey included a total of 150 university students who had visited Starbucks. Descriptive statistics and inferential statistics were used to analyze the data. This study's findings are expected to suggest the essential qualities to emulate and increase customer satisfaction and loyalty.
Co-Authors Daisy Mui Hung Kee Sarveena A/P Elangoh Tek Yew Lew Yee Wen Shoo Ze Bin Shen Zi Jian Oh