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All Journal Journal of Media and Communication Science (JcommSci) Jurnal Spektrum Komunikasi
ririn tutiasri
UPN Veteran Jawa Timur
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS RESEPSI REMAJA PENONTON VIDEO FYP TERHADAP POPULARITAS KONTEN KREATOR UNIK (@binirehan1) “BEGITU SULIT LUPAKAN REHAN” ririn tutiasri; Ahimsa Adi Wibowo; Jimmy Putra Pradana
JCommsci - Journal of Media and Communication Science Vol. 6 No. 2 (2023): Vol 6 Issue 2 2023
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v6i2.205

Abstract

Social media is used by the public to gain popularity instantly, with this phenomenon, many content creators are starting to take advantage of this phenomenon to seek popularity. One example of this phenomenon is the TikTok video @binirehan1 "it's so hard to forget Rehan" which gets lots of likes, comments and is also shared across all social media. This video first appeared on TikTok media, from the account @binirehan1 or Intan Lembata singing the lyrics 'it's so hard to forget Rehan. This content was composed by William's song entitled Enough to remember, then Intan replaced the lyrics of the song with the word 'you' to become someone's name, namely 'rehan'. In this study using qualitative methods using the reception analysis approach (Reception Analysis) Stuart Hall. This qualitative research is used so that the research or investigation under study can be explained in depth. Data collection was done by in-depth interviews. Based on the results of the study it was found that creator content emphasizes viral phenomena rather than content.
Digital Communication Patterns Of Milenial Extensions And Farmers In Yogyakarta (DIY) Post Pandemi Covid-19 Ririn Tutiasri; Kusumajanti; Aulia Rahmawati; Syafrida Nurrachmi Febriyanti; Dian Hutami Rahmawati
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.501

Abstract

This study examines the communication patterns made by agricultural extension agents for the Special Region of Yogyakarta (DIY) with millennial farmers after the Covid-19 pandemic. The Covid-19 outbreak has changed the way we communicate, especially the use of communication media. A very real change can be seen by keeping a distance when carrying out communications and activities. Everyone is forced by circumstances to be able to use communication media, namely gadgets as a communication tool. The words of millennial farmers started to be heard at the start of the pandemic, where these members of the millennial farmers were different from previous farmers, namely farmers who were media literate and able to adapt quickly to circumstances. Many social media applications are used to communicate during the pandemic, and these millennial farmers choose applications that easily facilitate their communication. Collecting data in this study using interviews, observation, documentation, and focus group discussion (FGD). Data analysis techniques used with qualitative descriptions. Research informants consisted of extension workers and millennial farmers from four districts and one city, namely Kulonprogo, Bantul, Gunung Kidul, Sleman, and Yogyakarta City. The results of the study indicate that there has been a change in communication patterns carried out by extension agents with millennial farmers after the pandemic, due to the use of technology. After the Covid-19 pandemic, information was digitized for farmer groups, they used information technology to communicate. The pattern of farmer communication during the post-pandemic period has also changed, where millennial farmers have taken a role in coordinating information
Co-Authors Ahimsa Adi Wibowo Aulia Rahmawati Dian Hutami Rahmawati Febriyanti, M.Med.Kom, Syafrida Nurrachmi Jimmy Putra Pradana Kusumajanti