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All Journal Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia International Proceedings of Nusantara Raya
Endah Kusumaningrum
UIN Prof. K.H. Saifuddin Zuhri Purwokerto
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : International Proceedings of Nusantara Raya

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An Analysis of Gender Stereotype in Television Commercial Advertisements in Indonesia Siti Usrul Khotimah; Maulisidiya Umi Handayani; Endah Kusumaningrum
International Proceedings of Nusantara Raya Vol. 1 (2022): Culture In The Frame Of Multicultural Religiousity
Publisher : Lembaga Kajian Nusantara Raya UIN Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/nuraicon.v1i1.103

Abstract

The media is one of the influential sources in shaping gender stereotypes among Indonesian people. The advertisements displayed in various television broadcasts tend to show a classification between masculine which is identical with men and feminine which is associated with women. The aims of this study are (1) to describe the gender stereotypes found in television advertisements in Indonesia; (2) Explaining the effect of gender stereotypes on advertising on product marketing. This research method uses a qualitative descriptive approach with the advertising object “Extra Joss, and Molto,". This study focuses on the selection of talents who play masculine and feminine characters in the advertisement. The data used in this study were obtained from various steps, including observing television advertisements as a form of population, selecting advertisements containing elements of gender stereotypes, and explaining the meaning of advertisements on television with contextual aspects. The results of the study show that advertising has a major impact on the preservation of gender stereotypes that have long existed in society. On the other hand, this also affects the consumer's interest in products according to the gender attached to their identity.
Imagery and Meaning in Children's Poetry Anthology Letters from the Ocean Endah Kusumaningrum
International Proceedings of Nusantara Raya Vol. 2 (2023): Nowadays: Indonesia and South Korea in Literarture and Culture
Publisher : Lembaga Kajian Nusantara Raya UIN Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Children's poetry is an interesting form of literary work containing abstractions of words that have a child's point of view in which they contain experiences reflecting on the reality of life in the form of poetry. This study aims to describe the imagery and meaning contained in the Anthology of Children's Poetry Letters from the Ocean. The method used in this study is descriptive qualitative. Data collection is carried out by listening, reading, and recording techniques. Data grouping is carried out using reduction stages. The results obtained from this study were the discovery of visual imagery, auditory imagery, taste imagery, tactile imagery, and motion imagery. The meaning contained in the poetry anthology is described by a sense of pleasure, gratitude, and the depiction of a happy heart.
Co-Authors Bayu Suta Wardianto Maulisidiya Umi Handayani Rafli Adi Nugroho Siti Usrul Khotimah