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All Journal Prima Magistra: Jurnal Ilmiah Kependidikan
Annisa Nabilah
UIN Sultan Maulana Hasanuddin Banten, Indonesia
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WOMEN'S LEADERSHIP STRATEGY IN INCREASING COMPETITIVENESS IN EDUCATIONAL INSTITUTIONS SMK AL-KALAM BANI MARWAN LEBAK REGENCY Taufiqurrahman Taufiqurrahman; Annisa Nabilah; Zahruddin Zahruddin; Jejen Musfah
Prima Magistra: Jurnal Ilmiah Kependidikan Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Program Studi PGSD Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/jpm.v4i1.2476

Abstract

This study describes the strategy of women's leadership in increasing competitiveness in the AL-Kalam Vocational School, Lebak Regency. Principals as leaders of educational institutions need to renew strategies in dealing with educational competitiveness. The method used in this research is descriptive qualitative with a case study approach. Data collection techniques in this study are through observation, in-depth interviews and documentation. Activities in data analysis are: data reduction, data display, and conclusion drawing/verification. The results showed that there were 9 strategies for female school principals in dealing with or increasing competitiveness, namely: pricing strategies, promotion strategies, improving school management, providing training for teachers, carrying out learning innovations, creating school character or characteristics, working with the industrial business world, hospitality and good communication.
Co-Authors Jejen Musfah, Jejen Muhammad Zahruddin Taufiqurrahman Taufiqurrahman