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All Journal JBMR: Journal of Business and Management Review
Mitha Septiany
Department of Commerce Administration, Politeknik Negeri Bandung, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Fear of the COVID-19 Pandemic in Driving Mobile Payment Applications Adoption Nugroho Hardiyanto; Wahyu Rafdinal; Nono Wibisono; Cahaya Juniarti; Mitha Septiany
Journal of Business and Management Review Vol. 4 No. 5 (2023): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr45.6512023

Abstract

This study aims to analyze how the perceived fear of COVID-19 will affect the adoption of mobile payment applications. The data were collected from 500 mobile payment applications users in Indonesia. The Structural Equation Model-Partial Least Square (PLS-SEM) was used to analyze the relationship between variables and test the hypotheses. According to the findings, perceived fear influences two TAM variables: perceived usefulness and perceived ease of use. Attitude is significantly influenced by the two TAM variables. However, only perceived ease of use has a significant influence on intention to use. Finally, attitude influences the intention to use mobile payment applications. This study will assist mobile payment application providers in planning services and increase the intention of mobile payment applications during the COVID-19 pandemic. This study will also append the subsisting knowledge about the mobile payment applications literature in the context of the pandemic. This research complements the marketing literature in analyzing the adoption of mobile payment applications during the COVID-19 pandemic based on perceived fear of the COVID-19 pandemic.
Co-Authors Cahaya Juniarti Nono Wibisono Nugroho Hardiyanto Wahyu Rafdinal