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All Journal Batara Wisnu : Indonesian Journal of Community Services Agribusiness Journal
Syahri Wahyuni
Universitas Sembilanbelas November Kolaka
Agriculture, Biological Sciences & Forestry Education

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PENYULUHAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA LAMEDAI KECAMATAN TANGGETADA KABUPATEN KOLAKA Doddy Ismunandar Bahari; Masitah Masitah; Helviani Helviani; Nursalam Nursalam; Yuli Purbaningsih; Hasbiadi Hasbiadi; Campina Illa Prihantini; Syahri Wahyuni; Dewi Dewi
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 2 (2023): Batara Wisnu | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i2.192

Abstract

Organic rice has good business opportunities to develop as consumers will get health benefits while producers will get better profits through higher selling prices. The marketing strategy that can be implemented in the marketing of organic rice is to use advances in information technology to promote organic rice, inform about the advantages and benefits of organic rice and obtain market information by using social media and other digital media. Apart from setting up a marketing strategy, it is also necessary to analyze internal factors and external factors. The internal marketing factors are the product mix to be marketed, the price mix, the promotion mix and the sales outlet mix. While the external factors that need to be analyzed are economic force, social, cultural, demographic and environmental forces, political, governmental and legal forces, as well as technological forces
Analysis of Production Cost on Income of Chocolate Farmers Bustang Bustang; Selfiana Marintin Paembonan; Neks Triani; Masitah Masitah; Syahri Wahyuni
Agribusiness Journal Vol 6, No 2 (2023): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v6i2.2072

Abstract

This research aims to determine the production cost of cocoa producers in Ulunggolaka Village, Kolaka Regency in order to determine the income of chocolate producers in Ulunggolaka Village, Kolaka Regency. This research is quantitative research. The population studied in this study consisted of two groups of farmers from Ulunggolaka village, Kolaka district, comprising 45 clove producers. In the meantime, the sample was determined using the Slovin formula, with the final result being 31 clove producers. The data analysis used is sales formula, production cost formula and revenue formula. The results of this research suggest that the average income of farmers in a year is IDR. 10,986,209 per person and this income was generated from the total income of farmers amounting to Rp. 10,986,209. 13,311,000 for each respondent. The total production cost is IDR. 2,324,791 per person with a sale price of Rp. 29,000 per kilogram. The production cost consists of variable costs of IDR 2,154,194 per person, while fixed costs are IDR 170,597 per person.
Co-Authors Bustang Bustang Dewi Dewi Doddy Ismunandar Bahari Hasbiadi Hasbiadi Helviani, Helviani Masitah Neks Triani Nursalam, Nursalam Prihantini, Campina Illa Selfiana Marintin Paembonan Yuli Purbaningsih