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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Fajri
Universitas Syiah Kuala
Economics, Econometrics & Finance

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PROCESSING INDUSTRY INVESTMENT FEASIBILITY ANALYSIS TAPIOCA FLOUR IN ACEH BESAR DISTRICT Hasnawi; Ahmad Humam Hamid; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 3 (2023): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i3.880

Abstract

The development of agro-industry still has several obstacles in its implementation. This is wrongly caused by the characteristics of agro-industry which have a relationship from upstream to downstream, there must be guaranteed production from upstream so that there will be continuity of production. In addition, human resources are not yet qualified and equipment is still relatively simple, one of which is processing cassava into tapioca flour in Aceh Besar District. The purpose of this study is to analyze the feasibility of investing in the tapioca flour industry in Aceh Besar District from a financial perspective. The feasibility analysis approach method on the financial aspect is carried out quantitatively. Analysis of the financial aspect for investment in the tapioca flour processing industry can be assessed with four criteria, namely: NPV (Net Present Value), Net Benefit/Cost (B/C), IRR (Internal Rate of Return) and Payback Period. The results of the research on the development plan for a tapioca flour processing business are profitable or feasible to run in Aceh Besar District, based on the Net Present Value (NPV) on the Discount Factor (DF) of 14% for an economic life of 15 years of Rp. 6,879,487,975, the Net B/C value is 4.66, the IRR is 88.36%, and the Pay back period (PBP) is 4 years, 9 months, which is less than the project life.
LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY) Putri Diary; T. Saiful Bahri; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1133

Abstract

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.
Co-Authors Ahmad Humam Hamid Hasnawi Putri Diary T. Saiful Bahri