Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
T. Saiful Bahri
Universitas Syiah Kuala
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
SOSIALISASI PEMETAAN LOKASI PEREMAJAAN KELAPA SAWIT RAKYAT (PSR) DINAS PERKEBUNAN KABUPATEN NAGAN RAYA PROVINSI ACEH Iwandikasyah Putra; Yulia Dewi Fazlina; Muhammad Jalil; Irvan Subandar; Jekki Irawan; Teuku Athaillah; Iwan Saputra; T. Saiful Bahri
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i1.12362

Abstract

Peremajaan sawit rakyat (PSR) merupakan salah satu kegiatan strategi nasional yang masuk ke dalam kegiatan sarana dan prasarana. Program ini merupakan program pemerintah dalam membantu masyarakat yang berkecimpung di dalam perkebunan sawit agar perkebunan kelapa sawit rakyat lebih berkualitas serta mengurangi resiko pembukaan lahan illegal. Namun, di dalam pelaksanaannya, masih banyak ditemukan proses verifikasi dana untuk peremajaan sawit tidak dapat dipertanggungjawabkan, selain itu terdapatnya tumpang tindih atas hak lahan para pengusul ataupun penerima manfaat pada kegiatan ini. Agar terhindar dari terjadinya tumpang tindih atas hak lahan maka perlu dilakukan pemetaan atas lokasi yang diusulkan. Pemanfaatan sistem informasi geografis memudahkan dalam pelakukan kegiatan pemetaan tersebut. Metode yang digunakan adalah penyuluhan dan kunjungan lapangan untuk melakukan perekaman titik koordinat pada lokasi yang menjadi usulan calon lahan kegiatan peremajaan sawit rakyat. Hasil penelitian berupa peta lokasi calon lahan, sehingga diharapkan kegiatan peremajaan sawit rakyat (PSR) di Kabupaten Nagan Raya dapat berlangsung dengan optimal.
LOCAL FOOD MSME DIGITAL MARKETING STRATEGY (CASE STUDY IN BANDA ACEH CITY) Putri Diary; T. Saiful Bahri; Fajri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1133

Abstract

Marketing activities or promotional activities for a product (brand or brand) that are carried out digitally with the aim of reaching as many customers as possible in a relevant, effective and efficient way are called digital marketing. This study aims to: (1) determinants in determining the digital marketing strategy for MSME local food products in the city of Banda Aceh. (2) the right strategy and become a priority alternative to increase digital marketing for MSMEs of local food products in the city of Banda Aceh. The aims of this research are: (1) IFE and EFE Matrix (2) Strength-Weakness-Opportunity-Threat (SWOT) Matrix (3) Quantitative Strategic Planning Matrix (QSPM). The results of the evaluation of internal factors (IFE) obtained a value of 2.98 and external factors (EFE) obtained a value of 2.73. Based on the internal-external (IE) matrix, The position of internal and external factors that determine the digital marketing strategy for local food MSMEs in Banda Aceh City are in quadrant V (Stability), namely conditions that are relatively good or stable at present and have prospects for the future. Meanwhile, based on the SWOT matrix, the results show that the position of local food MSME business development factors in the city of Banda Aceh related to digital marketing strategy is in quadrant I, namely expansion. So, in this position the right strategy to be implemented by local food MSMEs in Banda Aceh City is the SO (strength-opportunity) strategy, namely utilizing strengths to maximize opportunities, by developing businesses through online marketing media, as well as maximizing the convenience of digital transactions and taking advantage of promotional opportunities as well as increasing cooperation in digital product promotion with third parties. Based on the QSPM matrix ranking, the results of the strategy "maximizing the convenience of digital transactions and taking advantage of promotional opportunities" are the most superior online marketing strategies by local food MSME marketers in Banda Aceh City in order to develop their business.
Co-Authors Fajri Irvan Subandar IWAN SAPUTRA Iwandikasyah Putra Jekki Irawan Muhammad Jalil Putri Diary Teuku Athaillah Yulia Dewi Fazlina