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All Journal Jurnal Pengabdian Masyarakat Nusantara
Anissa Feby Widya Prawesti
Universitas Pembangunan Nasional Veteran Jawa Timur
Education Health Professions Social Sciences Other

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Implementasi Pendampingan Digital Branding dan Packaging pada UMKM Omah Dayang Anissa Feby Widya Prawesti; Ardian Christyanti; Ayu Novita Sari; Sonia Ayu Cahyani; Zainal Abidin Achmad
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.303

Abstract

Assistance Activities UMKM in improving Branding and Packaging at UMKM Omah Dayang this aims to improve the quality UMKM because in digital branding products, development is carried out such as product rebranding, marketing and design. Products that are rebranding to ade value to the product UMKM Omah Dayang. Branding improvement activities UMKM Omah Dayang carried out with three stages, namely the first packaging design, logo updates and also social media. The packaging design process is carried out to increase consumen attractiveness, because attractive packaging can have high selling power. The next is social media which is carried out so that the product is more attractive UMKM Omah Dayang can be reached outside the Blitar City area and Increase sales.
Co-Authors Ardian Christyanti Ayu Novita Sari Sonia Ayu Cahyani Zainal Abidin Achmad