ABSTRACT Brand as on part of the HKI every important thing because using a brand in production, can distinguish the origin of the goods and services. Important principles that service as guidelines with regard to registration of the trademark is the need for good faith of the applicant. Based on this principle, only the intention to the registrant will receive legal protection. Perspective legislation brand, the applicant is acting in good faith applicants who register its brand in a dignified and honest without any intention to hitchhike, imitate, plagiarized brand fame of others for the sake of his orts that resulted in the loss of the other party or in conditionts giving rise to unfair competition,deceive or mislead cosumber. Based of the above background,it can be studied some even as follows : 1) how the role of the Directorate General of Intellectual Property Rights in providing legal protection for the registration brand holder in Indonesia? And 2) how the legal consequences of the brand are registered in bad faith ?. This type of research using a type of normative research is research by conducting lectures on legal materials covering legislation and litelatur relating to the subject matter.brand registration application submitted in writing to the Director General of the letter requesting the registration of the brand must be filed in the Indonesian language.brand registration deletion from the list of common brands can be done by the Directorate General, either on their own initiative or upon the request of their respective owners.Of any legislation governing the brands, then definitely set conditions governing the legal settlement and sanctions against violations of the brand that is a legal settlement by way of Non Litigation and legal settlement by way of Litigation.The Directorate General of HKI has a very strategic role in providing legal protection for brand registration in Indonesia.Expected to society, especially the business people who want to register your brand in order to be more honest by not using a brand other parties without the Approval holder didaftrakan brand unlawfully or in default though. Keywords: Authority of the Directorate General of Intellectual Property Law Violation In Registration and Brand Rights In Indonesia.