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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal
Intan Cahya Ningrum
School of Business, IPB University
Decision Sciences, Operations Research & Management

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The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok Intan Cahya Ningrum; Lokita Rizky Megawati; Popong Nurhayati
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 2 (2023): JABM Vol. 9 No. 2, Mei 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.2.467

Abstract

Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers. The purpose of this research is to (1) identify digital marketing strategies that Sudut Lombok has carried out in building its brand awareness, (2) measure the level of brand awareness of Sudut Lombok in potential customers, and (3) determine the solution proposed implementation of the right digital marketing strategy in increasing brand awareness. This study used the marketing mix 4C in identifying Sudut Lombok’s marketing activities and brand awareness pyramid to measure the level of brand awareness of Sudut Lombok. The results show that the right digital marketing strategies, brand awareness, and digital marketing solutions can optimize the marketing media used by Sudut Lombok. Keywords: brand awareness, brand awareness pyramid, digital marketing, marketing mix 4C
Co-Authors Popong Nurhayati