Micro, small and medium enterprises (MSMEs) as one of the pillars of the nation's economy are able to face the big challenges of technological advances that are always running. Wedoro Village is one of the villages that maintains the Development and Marketing of Production Results in the Manufacture of sandals so that there are increasing sandal craftsmen who are always developing in this technological era. The method of implementing this service uses SWOT analysis, with the stages: preparation, implementation of activities, and evaluation. The target of this activity is all Sandal Craftsmen in Wdoro Waru, Sidoarjo. Supervisors carry out the role of guiding according to the expertise of their respective departments. The results of this activity are First, the improvement of Sandal Craftsmen; Second, the increasing interest of PkM practitioners to try new things