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All Journal Journal of Accounting and Management Innovation REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi Journal of Accounting and Management Innovation Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Golan Hasan, Golan
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Physics Social Sciences Other

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Influential Factors that Affect Decisions to Purchase Music Platform Subscriptions in Millennial And Gen-Z Communities in Batam City through Trust Mediation Hasan, Golan; Scorpianti, Ervi
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Advances in technology lead to a major transformation in the means of communication between users and companies. Likewise, the music industry is also experiencing technological innovation, where more and more consumers are subscribing to online music streaming services, both paid and free. The purpose of this study was to determine the effect of usefulness, entertainment, interaction, enjoyment and familiarity on purchase intention for music streaming platform subscriptions in millennial and gen-z communities in Batam City through trust mediation. The research method used in this study is a quantitative method with data from 348 respondents collected through questionnaires and processed through the Partial Least Square program. The results of this research indicate that familiarity and interaction have a significant influence on purchase intention through trust mediation.
Effect Of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust On Seafood Purchase Decision In Batam Mediation By Product Quality Hasan, Golan; Leon, Winson
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol. 2 No. 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Batam City is a zone of territory that is surrounded by the ocean so it is called an archipelago. And also surrounded by Singapore and Malaysia. Making the city of Batam a strategic position. And because Batam city is an archipelago, Making Batam City rich in culinary tourism especially on seafood. Batam City is also known as paradise for seafood lovers because Batam City has a very large and rich supply of seafood. Seafood is a food that produces a source of animal protein and omega 3 which is beneficial for our health. Therefore, culinary tourism especially seafood restaurants is a promising business in Batam City. Seeing the prospect and high demand for seafood, The seafood restaurant business is also growing and increase in Batam City. This research aims to analyze the effect of Promotion Strategy, Price, Advertising, Quality Service, Customer Trust, on Purchase Decision with mediation of Product Quality in Batam City. This research was conducted by distributing questionnaires by google form and the total of the samples used in this study were 400 respondents. This study was analyzed using smart PLS version 3.
Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
Analisa Manajemen Operasional, CRM, dan Pemasaran Digital pada PT. Orang Tua (OT) Benny; Hasan, Golan; Melodya, Deslyn; Erlin; Erni; Goh, Maggie; Meliana
Jurnal Sains dan Teknologi Vol. 4 No. 3 (2023): Jurnal Sains dan Teknologi
Publisher : CV. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/saintek.v4i3.995

Abstract

OT atau Orang Tua merupakan perusahaan consumer goods yang didirikan pada tahun 1977 di kota Semarang. Perusahaan OT atau Orang Tua memproduksi berbagai produk kebutuhan sehari-sehari. Terdapat minuman kesehatan tradisional yang memiliki bahan dan proses yang terstandar berkualitas tinggi, OT kini berkembang semakin modern tanpa meninggalkan nilai luhur dan nilai positif yang telah diterapkan sejak pertama berdiri oleh pendiri perusahaan.Beragam produk dari makanan, minuman, hingga produk perawatan diri telah menjadi bagian dari perusahaan dan kehidupan konsumen sejak lama. Perusahaan OT melakukan aktivitasnya seperti barang konsumsi yang saat ini memproduksi berbagai kebutuhan sehari – hari dan menjadi lebih modern tanpa meninggalkan nilai-nilai positif dan ketenangan serta dimulai oleh pendiri perusahaan. Penelitian ini bertujuan untuk memahami kebijakan manajemen operasional Perusahaan Orang Tua (OT) sebelum, selama dan sesudah pandemi serta juga menganalisis bagaimana strategi pemasaran digital yang digunakan oleh perusahaan. Objek penelitian ini adalah Perusahaan Orang Tua (OT) dan penelitian ini menggunakan metode kualitatif dengan menganalisis data yang berdasarkan teori manajemen operasional dan pemasaran digital. Dari hasil analisis yang telah dilakukan, dapat disimpulkan bahwa Perusahaan Orang Tua (OT) terus melakukan inovasi terhadap produknya, membangun kemitraan yang baik dan keahlian pasar dan produknya. Sehingga, perusahaan dapat berjalan dengan baik meskipun menghadapai adanya pandemi Covid-19.
PENGARUH SOCIAL MEDIA, CONTENT MARKETING, DIGITAL MARKETING, BRAND AWARENESS, CUSTOMERS SATISFACTION TERHADAP PURCHASE INTENTION DI DALAM BISNIS MINUMAN KEKINIAN YANG DI MEDIASI OLEH TRUST DI KOTA BATAM Hasan, Golan; Chang, Jesseline
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3294

Abstract

This research was conducted with the aim of identifying and analyzing factors that influence purchase intentions in the beverage business. In this case, the object of this research is people in the city of Batam who know about the beverage business and have the intention to buy beverage business products. The independent variables used in the object of this research are social media, content marketing, digital marketing, brand awareness, and customer satisfaction. The intervening variable used is trust and the dependent variable used is purchase intention. This research uses a quantitative approach in data collection and a purposive sampling technique for data analysis using Smart PLS. The sample for this research was the community in the city of Batam with a total of 300 respondents. The results of this study show that there is an influence of social media (SM), content marketing (CM), digital marketing (DM), brand awareness (BA) and customer satisfaction (CS) on purchase intention (PI) which is mediated by trust (T) in Batam city. This research also indicates that trust (T) can significantly mediate the relationship between social media (SM), content marketing (CM), digital marketing (DM), brand awareness (BA) and customer satisfaction (CS) on purchase intention (PI).
Co-Authors Ariyanto, Hepy Hefri benny Chang, Jesseline Erlin Erni Goh, Maggie Kho, Karen Leon, Winson Meliana Melodya, Deslyn Nainggolan, Ferdinand Ratih Anggraini, Ratih Scorpianti, Ervi