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All Journal Jurnal Manajemen Atma Jaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Al Tijarah Journal of Economics and Business Aseanomics International Journal of Digital Entrepreneurship and Business (IDEB) Jurnal Manajemen Media Ekonomi DEDIKASI : Jurnal Pengabdian Kepada Masyarakat
Rike Penta Sitio, Rike Penta
Sekolah Tinggi Manajemen PPM (PPM School Of Management)
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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MOTIVASI VOLUNTEER SEBUAH STUDI DESKRIPTIF PADA CSO PENDIDIKAN ANAK MARJINAL DAN JALANAN Sitio, Rike Penta; Intan, Anggun Pesona
Jurnal Manajemen Vol 13, No 1 (2016): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.876 KB)

Abstract

Volunteers give their service without expecting any monetary benefit. Despite of the absence of benefits, many of them were moved to becoming a volunteer in different social institutions. Therefore, many civil society organizations (which further called CSO) are depend on the involvement of volunteers, such as Terminal Hujan and Yayasan Sahabat Anak who are much depend on the engagement of volunteers in their daily activities to run the organization. The underlying reason why people are willing to do a volunteering activities can bedivided as internal and external motivation. The aim of this study was to dig internal and external motivation of volunteers who stay and allocate their time to fully involved in CSO running for marginal children education movement. This research is an embedded single case qualitative study, with unit analysis individual volunteer who has been participating and serving the CSOs for at least three years. Furthermore, this study was conducted in participatory observation and interview using open-ended questionnaire to volunteers of Terminal Hujan and Yayasan Sahabat Anak. Regarding the result of the study, volunteers stay due to internal motivation factors, such as personal satisfaction, similar personal and organizational values, concern for the beneficiaries’ future,and need for soft skill improvement. However, external motivation as the presence of training from organizations and organizational management system also strengthening volunteers’ motivation to stay.Keywords: Volunteer, Internal Motivation, External Motivation, Case Study
MOTIVASI VOLUNTEER SEBUAH STUDI DESKRIPTIF PADA CSO PENDIDIKAN ANAK MARJINAL DAN JALANAN Intan, Anggun Pesona; Sitio, Rike Penta
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.876 KB)

Abstract

Volunteers give their service without expecting any monetary benefit. Despite of the absence of benefits, many of them were moved to becoming a volunteer in different social institutions. Therefore, many civil society organizations (which further called CSO) are depend on the involvement of volunteers, such as Terminal Hujan and Yayasan Sahabat Anak who are much depend on the engagement of volunteers in their daily activities to run the organization. The underlying reason why people are willing to do a volunteering activities can be divided as internal and external motivation. The aim of this study was to dig internal and external motivation of volunteers who stay and allocate their time to fully involved in CSO running for marginal children education movement. This research is an embedded single case qualitative study, with unit analysis individual volunteer who has been participating and serving the CSOs for at least three years. Furthermore, this study was conducted in participatory observation and interview using open-ended questionnaire to volunteers of Terminal Hujan and Yayasan Sahabat Anak. Regarding the result of the study, volunteers stay due to internal motivation factors, such as personal satisfaction, similar personal and organizational values, concern for the beneficiaries’ future, and need for soft skill improvement. However, external motivation as the presence of training from organizations and organizational management system also strengthening volunteers’ motivation to stay.
Pemetaan Rantai Nilai Pada Pengembangan Kawasan Argowisata Gunung Mas Rike Penta Sitio
Journal of Economics and Business Aseanomics (JEBA) Vol 2, No 2 (2017): JULI - DESEMBER 2017
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.293 KB) | DOI: 10.33476/jeba.v2i2.481

Abstract

The development of Gunung Mas Agrotourism is inseparable from other business links along the value chain of Tourism. The tourism value chain approach that supports small people is a way of thinking that tries to shift the mindset of a project that curbs the market into a mindset that has a significant impact on the market. Research on the impact of agro-tourism development of Gunung Mas from economic, social and cultural impacts is based on community perceptions and determines the impact of agro-tourism development seen from the level of income and prosperity. The results of this community perception will be used as part of an alternative development strategy in a sustainable region. The results show that the pattern of global control chain shape that occurs in Gunung Mas agro tourism in its value chain has five segments that allow the local community to contribute in tourism. The five segments are transportation, accommodation, food and entertainment, shopping events, and tourist guides. Maximum empowerment of the five segments will help local people to improve their income. The highest positive impact felt by surrounding communities involved in tourism is the increase in local tax revenues. It is shown from the high score of 199. As for the people who do not take advantage of the economic impact of tourism, the most important is the increasing number of public facilities in Tugu Selatan with a score of 203. The highest socio-cultural Impact for people who are actively involved in tourism is awareness to improve education by 171. While people who are not involved in tourism judge that the most negative impact they feel is the rampant prostitution in their area. The highest value for a positive environmental impact is Gunung Mas's agro-tourism which helps preserve the environment with a score of 199 and the negative impact is traffic congestion for both communities.
MOTIVASI VOLUNTEER SEBUAH STUDI DESKRIPTIF PADA CSO PENDIDIKAN ANAK MARJINAL DAN JALANAN Anggun Pesona Intan; Rike Penta Sitio
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.876 KB) | DOI: 10.25170/jm.v13i1.809

Abstract

Volunteers give their service without expecting any monetary benefit. Despite of the absence of benefits, many of them were moved to becoming a volunteer in different social institutions. Therefore, many civil society organizations (which further called CSO) are depend on the involvement of volunteers, such as Terminal Hujan and Yayasan Sahabat Anak who are much depend on the engagement of volunteers in their daily activities to run the organization. The underlying reason why people are willing to do a volunteering activities can be divided as internal and external motivation. The aim of this study was to dig internal and external motivation of volunteers who stay and allocate their time to fully involved in CSO running for marginal children education movement. This research is an embedded single case qualitative study, with unit analysis individual volunteer who has been participating and serving the CSOs for at least three years. Furthermore, this study was conducted in participatory observation and interview using open-ended questionnaire to volunteers of Terminal Hujan and Yayasan Sahabat Anak. Regarding the result of the study, volunteers stay due to internal motivation factors, such as personal satisfaction, similar personal and organizational values, concern for the beneficiaries’ future, and need for soft skill improvement. However, external motivation as the presence of training from organizations and organizational management system also strengthening volunteers’ motivation to stay.
MOTIVASI VOLUNTEER SEBUAH STUDI DESKRIPTIF PADA CSO PENDIDIKAN ANAK MARJINAL DAN JALANAN Anggun Pesona Intan; Rike Penta Sitio
Jurnal Manajemen Vol 13 No 1 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.876 KB) | DOI: 10.25170/jm.v13i1.809

Abstract

Volunteers give their service without expecting any monetary benefit. Despite of the absence of benefits, many of them were moved to becoming a volunteer in different social institutions. Therefore, many civil society organizations (which further called CSO) are depend on the involvement of volunteers, such as Terminal Hujan and Yayasan Sahabat Anak who are much depend on the engagement of volunteers in their daily activities to run the organization. The underlying reason why people are willing to do a volunteering activities can be divided as internal and external motivation. The aim of this study was to dig internal and external motivation of volunteers who stay and allocate their time to fully involved in CSO running for marginal children education movement. This research is an embedded single case qualitative study, with unit analysis individual volunteer who has been participating and serving the CSOs for at least three years. Furthermore, this study was conducted in participatory observation and interview using open-ended questionnaire to volunteers of Terminal Hujan and Yayasan Sahabat Anak. Regarding the result of the study, volunteers stay due to internal motivation factors, such as personal satisfaction, similar personal and organizational values, concern for the beneficiaries’ future, and need for soft skill improvement. However, external motivation as the presence of training from organizations and organizational management system also strengthening volunteers’ motivation to stay.
Apakah harga menjadi penentu utama pembelian jajanan ayam goreng Crispy Kaki Lima? Muhammad Fadli Al Hawari; Rike Penta Sitio
Al Tijarah Vol 6, No 2 (2020): December 2020
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v6i2.5184

Abstract

Penelitian ini bertujuan untuk menguji pengaruh bauran pemasaran terhadap keputusan pembelian costumer dalam membeli ayam goreng crispy pada pedagang kaki lima. Khususnya ayam goreng crispy kaki lima dinilai penting karena dapat dipengaruhi oleh bauran pemasaran yang terdiri dari produk, harga, tempat, dan promosi. Penelitian ini merupakan penelitian kuantitatif dengan melakukan pengujian hipotesis. Populasi dalam penelitian ini adalah costumer yang membeli ayam goreng crispy kaki lima di JABODETABEK. pengambilan sampel dilakukan menggunakan purposive sampling yang merupakan bagian dari teknik nonprobability sampling. Metode pengumpulan data yang digunakan pada penelitian ini adalah melakukan survey dengan kuesioner online kepada sampel yang berjumlah sebanyak 385. Metode analisis data yang digunakan untuk menguji pengaruh adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa produk, harga, tempat, dan promosi berpengaruh positif dan signifikan secara simultan dan partial terhadap keputusan pembelian ayam goreng crispy kaki lima di JABODETABEK. Variabel tempat adalah variabel yang paling berpengaruh terhadap keputusan pembelian, sehingga pelaku UMKM sangat disarankan untuk menambah booth atau gerai di lokasi yang memiliki kemudahan akses bagi para konsumen.
Pengaruh Attitude Toward Behavior, Subjective Norm dan Perceive Behavioral Control terhadap Minat Beli Green Product Industri Fashion Ari Efandy Delany; Rike Penta Sitio
Media Ekonomi Media Ekonomi : Vol 22 No 1 Januari 2022
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v22i1.11280

Abstract

Respon dan minat beli masyarakat Indonesia terhadap penggunaan produk ramah lingkungan, terutama produk fashion beauty, meningkat dalam beberapa tahun belakangan ini mengikuti meningkatnya kesadaran lingkungan dari berbagai brand fashion beauty. Tujuan dalam penelitian ini adalah untuk menguji pengaruh antara attitude toward behavior green product, subjective norm dan perceive behavioral control terhadap minat beli green product. Penelitian ini menggunakan jenis penelitian kuantitatif, pendekatan yang diperoleh melalui penyebaran kuesioner. Olah data yang digunakan adalah SPSS.22 dengan menggunakan analisis data analisis linear berganda, uji asumsi klasik, uji validitas dan uji realibilitas, uji t, uji f dan uji determinasi. Hasil penelitian yang diperoleh adalah variabel attitude berpengaruh signifikan terhadap minat beli. Variabel Subjective Norm Behavior berpengaruh signifikan terhadap minat beli dan variabel Perceive Behavioral Control berpengaruh signifikan terhadap minat beli.
Analisis Deskriptif atas Kepuasan Pelanggan Katering: Studi Kasus CV. Tidar Katering Ulfah Zahidah; Rike Penta Sitio
International Journal of Digital Entrepreneurship and Business Vol 3 No 2 (2022): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v3i2.89

Abstract

This research is motivated by the efforts of CV. Tidar's Catering to rise from the pandemic Covid-19 that hit in 2020. With the goal of finding strategies that are appropriate for CV. Tidar's Catering in response to the movement of the wedding industry in Indonesia which is slowly returning to normal. This study is applied research using Consumer Satisfaction index, Gap Analysis, and Importance Performance Analysis. The sample used are the 30 people who have used the services of CV. Tidar's Catering in the last 5 years to formulate a strategy in 2023. It was found that these 30 people are satisfied with the service CV. Tidar's Catering based on the Customer Satisfaction Index. But there is still a gap between the Services received and the expectations of consumers when the analysis was performed using the Gap Analysis Performance-Importance. The Research then proceed through the Importance Performance Analysis which found overall attributes contained in the service CV. Tidar's Catering requires attention from low priority to high.
Does Green Marketing Communication Affect Brand Image and Customer’s Purchase Desire? Pepey Riawati Kurnia; Livia Narda; Rike Penta Sitio
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.697

Abstract

The study aims to clarify the relationship between the active level of green marketing communication towards brand image and customer’s purchase desire, and examine brand image as a mediator between the green marketing communication, partially towards purchase desire. Green marketing communication consists of green action communication, green food communication, and green donation communication. This study is conclusive research and deployed the questionnaire method. The research population is the end customers who have done transactions at the green-concept food and beverages industry, live in Jabodetabek, and earn above the provincial minimum wage. The study provides empirical insight that active level of green marketing communication partially and significantly give a positive impact to brand image and customer's purchase desire. The study also proves that brand image significantly acts as a mediator between green marketing communication and purchase desire. As the research limitation due to the chosen population, the result may lack generalisability. Hence, researchers are encouraged to test the different propositions further. The study includes implications for practitioners in the food and beverage industry to improve their brand image and customer’s purchase desire by conducting green marketing communication actively. Currently, most practitioners are more focused on doing green marketing activities to affect business. This paper fulfills the need to study how the communication of green marketing affects brand image and customer’s purchase desire in food and beverages industry. Keywords: green marketing communication, green action communication, green food communication, green donation communication, brand image, purchase desire
Alat Komunikasi Pemasaran, Hubungan Emosional, dan Pilihan Merek: Bukti dari Industri Makanan Sehat Pepey Kurnia; Phillipe Stuart Lepar; Rike Penta Sitio
International Journal of Digital Entrepreneurship and Business Vol 4 No 1 (2023): International Journal of Digital Entrepreneurship and Business (IDEB)
Publisher : STIE-JIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52238/ideb.v4i1.100

Abstract

This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.
Co-Authors Anggun Pesona Intan Anggun Pesona Intan Puspita Anggun Pesona Intan, Anggun Pesona Ari Efandy Delany Livia Narda Muhammad Fadli Al Hawari Pepey Kurnia Pepey Riawati Kurnia Phillipe Stuart Lepar Rosita Fitriyani Ulfah Zahidah