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All Journal Jurnal Ekonomi : Journal of Economic JDM (Jurnal Dinamika Manajemen) Jurnal Manajemen Atma Jaya Journal of Management and Business Review Syntax Literate : Jurnal Ilmiah Indonesia Manajemen Bisnis
Luki Adiati Pratomo, Luki Adiati
Fakultas Ekonomi Universitas Trisakti
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13, No 2 (2016): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

Abstract

This research aims to examine the effect of consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes on the intention to green purchasing behavior . The data was gathered by using questionnaires and was collected from 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposive sampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences of intentions to green purchasing behavior that consists of the consumers attitude toward the protection of the environment, personal norms related to green issues, and consumers willingness to pay for green product attributes have positive influence on intention to green purchasing behavior. For future research it is suggested to research other green products in addition to organic food products and add other variables.Keywords: Attitude toward the protection of the environment, Intention to green purchasing behavior
Online Brand Experience: Drivers and Consequences Pratomo, Luki Adiati; Magetsari, Ovy Noviati Nuraini
JDM (Jurnal Dinamika Manajemen) Vol 9, No 2 (2018): September 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i2.15192

Abstract

The purpose of this study is to determine the influence of brand involvement, customer-brand engagement, online brand experience to brand satisfaction and brand loyalty of mobile banking applications users in BCA, Bank Mandiri, BRI, and BNI as the big four most valuable brands in Indonesia. This study used primary data sources obtained directly by distributing questionnaires to 260 respondents. The sampling method used is non-probability sampling with purposive sampling technique, and the criteria of respondents used in this study are consumers who own and use mobile banking applications at least once a month. The research method used is SEM, analysis of data quality using a validity test and reliability test. The findings of this study are Brand Involvement has a positive effect toward Customer Brand Engagement, Customer Brand Engagement has a positive effect toward Online Brand Experience, Online Brand Experience has a positive effect toward Brand Satisfaction and Brand Loyalty. Brand Satisfaction has a positive effect toward Brand Loyalty. 
ANTESEDEN DARI NIAT PERILAKU PEMBELIAN PRODUK RAMAH LINGKUNGAN Prahasta, Giri; Pratomo, Luki Adiati
Jurnal Manajemen Vol 13 No 2 (2016): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.086 KB)

Abstract

This research aims to examine the effect of consumers attitude toward the protection of the environment,personal norms related to green issues, and consumers willingness to pay for green product attributes on theintention to green purchasing behavior . The data was gathered by using questionnaires and was collectedfrom 153 respondents who had bought organic food in Jakarta. The sampling technique used is purposivesampling. Mutiple Regression is used to analyze the data. The findings showed that those antecedences ofintentions to green purchasing behavior that consists of the consumers attitude toward the protection of theenvironment, personal norms related to green issues, and consumers willingness to pay for green productattributes have positive influence on intention to green purchasing behavior. For future research it issuggested to research other green products in addition to organic food products and add other variables.
ANTECEDENTS OF BRAND EQUITY Seliani, Andina; Pratomo, Luki Adiati
Manajemen Bisnis Vol 9, No 2 (2019): October
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.584 KB) | DOI: 10.22219/jmb.v9i2.11827

Abstract

This study intends to examine the effects of brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity in Zara, Pull and Bear, H&M, and Uniqlo brands. To collect samples, a non-probability method was utilized with a purposive sampling technique, and obtained 135 respondents who were social media users and have bought Zara, Pull and Bear, H&M, and Uniqlo brands in the past one year. The analytical tool used was Multiple Regression. The results showed that there were positive influences among brand association, brand loyalty, brand awareness, brand image, and country-of-origin image on brand equity.
ANTESEDEN DARI WORD OF MOUTH Soliana, Dilla Septeba; Pratomo, Luki Adiati
Jurnal Ekonomi : Journal of Economic Vol 7, No 01 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i01.1515

Abstract

Penelitian ini bertujuan untuk menguji pengaruh dari Self Expressive Brand, Brand Love, Brand Commitmen terhadap Word of mouth pada media sosial. Metode penelitian yang digunakan adalah Testing hypothesis research. Sampel yang digunakan sebanyak 155 responden yang merupakan pengguna media sosial dan membeli merek Nike, New Look, Adidas, Breshka, Chanel dan Top Shop dalam 1 tahun terakhir. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukan bahwa terdapat pengaruh positif Self Expressive Brand, Brand Love, Brand Commitmen terhadap Word of mouth. Penelitian ini menurut penulis mempunyai implikasi penting bagi perusahaan pemilik merek Nike, New Look, Adidas, Breshka, Chanel dan Top Shop untuk mengetahui bahwa Self Expressive Brand, Brand Love, Brand Commitmen agar dapat menghasilkan Word of mouth positif, yang pada akhirnya dapat meningkatkan loyalitas konsumen. Kata kunci : Self Expressive Brand, Brand Love, Brand Commitmen, Word of Mouth
Complaining Behavior Intentions dan beberapa Antesendennya: Peran Gender sebagai Variabel Moderasi Astarini, Dyah; Pratomo, Luki Adiati
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.210

Abstract

This research aims to analyze the factors that affect the complaining behavior intentions that are moderated by gender.  The data collection method is done by distribution the questionnaire, directly and online and finally used 225 respondents.  Hypothesis testing is using SEM. The results of the study were found that the factors affecting complaining behavior were attitudes towards complaining, the level of dissatisfaction, and the importance of the situation. Furthermore, these studies have shown that gender moderates the relationships between attitude towards complaining, level of dissatisfaction, and importance of the situation against complaining behavior intention. For further study, it is advised to research other services industries such as hotels, airline, or banking and add perceived justice variabels
Antesden dan Konsekuensi dari Customer Satisfaction pada Industri Coffeeshop di Lampung, Indonesia Az-Zahra, Amanda Dea; Pratomo, Luki Adiati
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.598 KB) | DOI: 10.36418/syntax-literate.v7i12.10396

Abstract

Indonesia merupakan negara produsen dan pelaku ekspor kopi terbesar ke-4 di dunia, namun konsumsi kopi domestik masih rendah yang diakibatkan orang Indonesia secara historis lebih menyukai teh daripada kopi. Tujuan dalam penelitian ini adalah untuk mengetahui Pengaruh Brand image (brand image) terhadap Customer satisfaction (kepuasan konsumen). Penelitian menggunakan pengujian hipotesis, bertujuan menguji pengaruhnya terhadap variabel independen yaitu brand image, café atmosphere, instagram marketing activities, product quality dan price fairness terhadap variabel dependen yaitu customer loyalty melalui variable customer satisfaction. Brand image tidak berpengaruh signifikan terhadap customer satisfaction. Cafe atmosphere berpengaruh signifikan dan positif terhadap customer satisfaction.
Co-Authors astarini, dyah Az-Zahra, Amanda Dea Giri Prahasta, Giri Magetsari, Ovy Noviati Nuraini Seliani, Andina Septariana, Dika Soliana, Dilla Septeba