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Widya Octovia Rini Simanjuntak
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PERENCANAAN DAN PENGEMBANGAN PRODUK WISATA BERBASIS KARAKTERISTIK WISATAWAN Widya Octovia Rini Simanjuntak; Emrizal Emrizal; Rahmat Darmawan
JURNAL DARMA AGUNG Vol 31 No 3 (2023): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v31i3.3436

Abstract

Tujuan penulisan tesis ini adalah untuk mendapatkan tipe dan preferensi wisatawan yang berkunjung ke Desa Wisata Denai Lama serta membuat rekomendasi produk sesuai karakteristik wisatawan. Untuk menjawab tujuan tersebut digunakan analisis deskriptif kuantitatif dengan menggunakan teori Cohen, 1979 tentang Tipologi Wisatawan. Ditemukan bahwa tipe wisatawan yang berkunjung ke Desa Wisata Denai Lama adalah wisatawan recreational yaitu wisatawan yang melakukan perjalanan wisata dengan tujuan untuk melakukan rekreasi fisik. Beberapa produk wisata yang direkomendasikan sesuai tipe wisatawan tersebut adalah keterlibatan wisatawan dalam pembuatan kuliner tradisional, keterlibatan wisatawan dalam pembuatan kerajinan tangan khas Desa Wisata Denai Lama, dan membuat paket wisata sepeda santai bagi kaum ibu. Untuk mendukung kenyamanan dan kelancaran aktivitas wisata maka disarankan untuk memperbaiki kualitas jaringan internet, pemasangan wi-fi serta pemanfaatan aplikasi digital bagi usaha kuliner tradisional yang ada di Desa Wisata Denai Lama.
Community Empowerment in Developing Kampoeng Lama Tourism Village as an Educational Tourism Destination Widya Octovia Rini Simanjuntak; Muhammad Halfi Indra Syahputra
Asian Journal of Management, Entrepreneurship and Social Science Vol. 1 No. 1 (2021): November, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

Tourism community empowerment has always been the main issue. Community empowerment in developing rural tourism have to contribute to public prosperity. Empowerment can be achieved through the development of education tourism. This research was conducted in Desa Wisata Kampoeng Lama Kabupaten Deli Serdang, North Sumatera. The methodology used is descriptive with qualitative research. Data collection method used is observation field, interviews and documentation. This study aims to determine the form of community empowerment, the obstacles faced during the empowerment process and the results of empowerment in developing educational tourism in Desa Wisata Kampoeng Lama. The primary data source was obtained from purposive sampling. From the results of this study, it was concluded that the community empowerment carried out to develop educational tourism had not run optimally so that the benefits had not been felt by the surrounding community.
Co-Authors EMRIZAL EMRIZAL Muhammad Halfi Indra Syahputra Rahmat Darmawan