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All Journal Journal of Economic, Bussines and Accounting (COSTING) JURNAL ECONOMINA
Nuke Betharini
Universitas Buana Perjuangan Karawang
Economics, Econometrics & Finance

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PENGGUNAAN FINTECH PAYMENT TERHADAP PERILAKU KONSUMSI MAHASISWA DI KALANGAN MAHASISWA UBP Nuke Betharini; Sungkono Sungkono
JURNAL ECONOMINA Vol. 2 No. 6 (2023): JURNAL ECONOMINA, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i6.619

Abstract

Fintech payment adalah sebuah sistem pembayaran yang menggunakan teknologi keuangan untuk memfasilitasi transaksi keuangan elektronik. Peneliti memilih judul ini karena fintech payment sekarang sudah banyak digunakan oleh mahasiswa dan banyak mahasiswa yang tertarik menggunakannya karena mendapat keuntungan tersendiri, maka dari itu penulis tertarik apakah ada pengaruh yang diberikan fintech payment terhadap perilaku konsumsi di kalangan mahasiswa FEB UBP khususnya anak Manajemen. Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh penggunaan fintech payment terhadap perilaku konsumsi Mahasiswa Fakultas Ekonomi dan Bisnis (FEB) Universitas Buana Perjuangan Karawang. Metode yang digunakan pendekatan kuantitatif. Sampel yang digunakan adalah Mahasiswa Fakultas Ekonomi dan Bisnis sebanyak 85 responden. Instrument pengumpulan menggunakan data primer. Data primer diperoleh dengan menggunakan kuesioner. Analisis data yang digunakan pada penelitian ini adalah uji validitas, dan realibilitas dengan bantuan SPSS versi 22. Hasil penelitian yang dilakukan menunjukkan bahwa fintech payment berpengaruh terhadap perilaku konsumsi mahasiswa Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang. Tingkat signifikansi dari fintech payment memiliki nilai 0,881 > 0,70.
Analisis Biaya Promosi Pada PT. Bangun Karawang Megah Nuke Betharini; Dedi Mulyadi; Santi Pertiwi Hari Sandi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10072

Abstract

With the increasing need for housing in Karawang, PT. Bangun Karawang Megah saw a promising opportunity and decided to build housing in response to increasing demand. To market this housing project, PT. Bangun Karawang Megah plans a careful promotional strategy. This research aims to find out how promotional costs can increase revenues at PT. Build a Magnificent Karawang. The method uses descriptive qualitative techniques using interview data collection and literature studies related to the research variables. The results that were published based on the interviews that had been conducted were PT. Bangun Karawang Megah uses various platforms to promote its housing such as Instagram, brochures, banners and billboards. The company also provides special service to customers with additional offers in the form of free aluminum frames, washing machines and back covers. The conclusion obtained based on interviews that have been conducted is the importance of promotion via Instagram. Anjar Septianto's involvement as a brand ambassador proves that investment in public figures can provide a 28.49% increase in sales in August, even though the cost of promotion using a brand ambassador is relatively low, only Rp. 2. 500,000, but this promotion proved to be very profitable because it succeeded in increasing revenue from IDR 8,748,000,000 to IDR 20,250,000,000 and this revenue became the highest revenue obtained by the company in 2023.
Co-Authors Dedi Mulyadi Santi Pertiwi Hari Sandi Sungkono Sungkono