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All Journal International Journal of Economics and Management Research JURNAL ABDIMAS TRANSPORTASI & LOGISTIK
Amrulloh Ibnu Kholdun
Institut Transportasi dan Logistik Trisakti
Economics, Econometrics & Finance Transportation Other

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THE ROLE OF DIGITAL MARKETING IN BOOSTING MSME MARKETING PERFORMANCE Nofrisel Nofrisel; Edhie Budi Setiawan; Dian Artanti Arubusman; Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun
International Journal of Economics and Management Research Vol. 2 No. 2 (2023): August : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.92

Abstract

Finding out how digital marketing affects the marketing effectiveness of micro, small, and medium-sized firms (MSMEs) in East Java, Indonesia, is the aim of this study. Data from 351 SMEs were gathered using the structural equation model (SEM) to evaluate the research hypothesis. According to the study's results, digital marketing considerably improves MSMEs' marketing efficiency. It was also discovered that digital marketing acts as a link between the marketing performance and capabilities of MSMEs. For MSMEs in East Java and other parts of Indonesia, as well as for policymakers and academics interested in promoting the growth and development of the MSME sector, these findings have significant ramifications.
Transformasi Limbah Organik Rumah Tangga Ramah Lingkungan Dengan Metode Eco Enzyme Theresye Yoanyta Octora; Amrulloh Ibnu Kholdun; Muhammad Dheo Saputra; Akbar Taufiqul Hakim; Lukmanul Hakim Drihim
Jurnal Abdimas Transportasi & Logistik Vol 2, No 2 (2022): Oktober
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.atl.v2i2.1005

Abstract

During the Covid-19 pandemic, Tourism in Pangandaran was at a loss and even threatened to go bankrupt, the surrounding community who previously supported families from the tourism sector were forced to weaken their economy because they followed the rules for the Implementation of Community Activity Restrictions (PPKM). Eco Enzym is a product of waste management and processing that can be used as liquid fertilizer, bar soap, dish soap, repellent, disinfectant. The purpose of this Community Service (PkM) activity is to provide innovation and solutions to answer problems that occur in the community around Nusawiru Airport, Pangandaran and the community can be creative and innovative to make eco enzym products into products worth selling. This PkM uses the method of socialization and providing information in the form of education with leaflet media, the practice of making and distributing processed products from eco enzym. PkM will be held in the meeting room at Nusawiru Airport, Pangandaran on Thursday, July 7, 2022, from 09.00 to 15.00 WIB. The parameters for the success of this PkM activity are that the participants meet the target of 20 people, the community is enthusiastic about being able to manage and process waste into eco enzym and the community's understanding of the product results obtained from eco enzym and the benefits of eco enzym.
Co-Authors Akbar Taufiqul Hakim Dian Artanti Arubusman Edhie Budi Setiawan, Edhie Budi Lukmanul Hakim Drihim Muhammad Dheo Saputra Nofrisel Nofrisel Theresye Yoanyta Octora