<![CDATA[This study aims to determine the factors considered by tourists to visit Kayumanis Seaside Restaurant and Bistro in Sanur-Bali. The basic method used in this research is descriptive analysis method. Sampling with purposive sampling method with the number of respondents 110 people. The types and sources of data used consist of primary data and secondary data. Data collection techniques by observation, interviews, and recording. Analysis of the data used is factor analysis. Factor analysis aims to find new variables called factors that have fewer numbers than the original variables. Factor analysis resulted in a total variance value of 84.943%. The results showed that of the 22 variables analyzed were divided into 5 core factors. These factors are Existence factor (37.364%), Promotion factor (19.631%), Service factor (15.422%), environmental factor (6.931%), and price factor (5.596%). Suggestions that can be formulated based on the results of the study are: the company is expected to increase its attention to the variables that are considered by consumers in Visiting Kayumanis Seaside Restaurant And Bistro Sanur-Bali. Researchers only used 22 independent variables, of course there are still many variables that must be observed further to get answers about the factors considered by tourists to visit Kayumanis Seaside Restaurant And Bistro Sanur- Bali. The company is expected to be able to establish relationships with local communities, such as tour guides, in order to be able to increase visits in the future]]>
