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All Journal Journal of Marketing Innovation
Agustinus Februadi
Politeknik Negeri Bandung, Indonesia
Economics, Econometrics & Finance Social Sciences

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Determinants of Attitudes Toward Green Product and Purchase Intention of Zero-Waste Product: A Case Study of Menstrual Cup Agustinus Februadi; Amanda Nabilah; Moh Farid Najib
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.34

Abstract

Waste, currently, is one of the biggest concerns in Indonesia. As one of the solutions, innovation in the zero-waste product can help in reducing waste because it can be used repeatedly. A menstrual cup is one of zero waste products that substitute conventional sanitary napkins. However, the use of menstrual cups in Indonesia is still taboo. This study aims to determine the effect of attitudes towards green products on the purchase intention of menstrual cup products based on the factors that influence it. The data are taken from 295 Indonesian women who know about menstrual cup products through online questionnaires. The data analysis process is carried out using the SEM-PLS method with several supporting applications. The results showed that environmental attitudes, perceived health benefits, perceived value, and e-wom attitudes influenced the desire of having environmentally friendly products and increased the willingness to pay and purchase intentions for menstrual cup products.
Consumers’ Attitude towards the Cruelty-Free Label on Cosmetic and Skincare Products and Its Influence on Purchase Intention Elisa Christianti Wuisan; Agustinus Februadi
Journal of Marketing Innovation (JMI) Vol. 2 No. 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v2i2.35

Abstract

Many brands, especially in Indonesia, are starting to apply cruelty-free labels on their products currently. However, the absence of legal certainty, lack of consumers’ awareness, and the number of companies who still use animal testing methods make this research important. Therefore, this study aims to determine consumers’ attitudes toward cruelty-free labels on cosmetics products and their effects on purchase intention. In determining the sample, this study uses a non-probability sampling method. In addition, this study uses environmental knowledge and moral obligation variables as determinants of attitude and purchase intention in cruelty-free cosmetics products as the dependent variables. Questionnaires were distributed to 211 participants, starting from the age of 17 years old in Indonesia, specifically in DKI Jakarta and West Java areas. The results show a positive and significant influence on the determinant variable of attitude which in turn affects purchase intention. Based on the analysis that has been done, the respondents have a positive attitude toward cruelty-free cosmetics products.
Co-Authors Amanda Nabilah Elisa Christianti Wuisan Moh Farid Najib